Chris Silcock travel tips

Skift’s Future of Lodging Forum is coming to London on March 29, and during this event, we will once again push the boundaries in exploring the future of hotels, the ways guest experience and expectations are shifting, the beginnings of a new era for technology and personalization, and how brands are evolving to differentiate in today’s highly competitive market.

Santa Fe, New Mexico hotel La Fonda’s move to branch into short-term rentals to accommodate the demand for hotel guests is yet another affirmation in the world of blended travel.

Hilton transitioned its central reservations system into the cloud in 2020, enabling guests to book connected rooms, but it is testing several new features to more deeply personalize guest bookings and stays.

Good morning from Skift. It’s Thursday, March 30. Here’s what you need to know about the business of travel today.

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act.

When Ad Age announced its “2023 Creativity Awards” on Monday, it handed one to Hilton for having the year’s “best rebrand.” The hotel giant’s brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said.