Dana Young travel tips

Florida is highlighting its nature trails and trail towns in a $5 million marketing campaign.

Skift recently reviewed the pay for more than two dozen top bosses at U.S. destination marketing organizations (DMOs) and results varied widely: From less than $200,000 a year to more than $1.5 million — 14 made more than a half-million dollars in 2022, the most recent data available. 

Visit Florida is about to jump start tourism to its overlooked hidden gems in its northwestern region. The destination marketing organization was awarded a $10.5 million grant earlier this month to promote the eight counties in that region, said Visit Florida CEO and President Dana Young.

The sun is shining bright on Florida’s tourism industry. 

Some tourism groups that advocate on behalf of marginalized communities are expressing concern about the NAACP’s recent travel advisory that aims to discourage travel to Florida.