travelpulse.com
30.04.2024
Hard Rock Announces Massive New Loyalty Program Deal With Royal Caribbean and Celebrity Cruises
Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises are joining forces in a global partnership deal that will let travelers take advantage of perks and discounts across all four of the powerhouse brands.As part of the massive deal, millions of customers who are members of each brands’ loyalty and casino rewards programs will now have access to “reciprocal benefits.” The loyalty programs include Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Moving forward, members of all of the programs will earn reciprocal benefits anytime they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ships.“We see this as a marriage made in heaven,” Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services, told TravelPulse during a recent interview."If you’re customer of Hard Rock, now you don’t just have benefits with Hard Rock, you also have benefits with Royal Caribbean and Celebrity. And conversely if you're a Royal Caribbean or Celebrity member, you now have benefits with Hard Rock.”