This year marks the 10th anniversary of the world’s longest-defined coastal touring route. The Wild Atlantic Way is an internationally acclaimed waymarked road trip stretching 2,500 kilometres along the contours of Ireland’s great western seaboard, from County Cork in the south to County Donegal in the north. With 188 Discovery Points along the way, the route has guided the intrepid traveller for the past decade to previously off-grid west of Ireland locations, bringing with it nearly two million extra visitors every year, helping to shape a thriving tourism industry which supports 121,000 jobs and delivers €3 billion to the economy per year.