If you’re from Southeastern USA, you know what 30A is. If you’re unfamiliar, let me paint you a picture: 30A is a series of darling beach towns along a 24-mile scenic highway overlooking the white sands and turquoise waters of the Gulf of Mexico.
The true beauty of this place is how you can seamlessly wander between towns (by bike is a must) and experience all of their different vibes, from the dreamy Dutch-inspired lanes of Rosemary Beach to the peaceful, laid-back stretch of Grayton Beach. That, my friend, is the vacation destination of your childhood – or my childhood, at least.
If you’re a first-timer on 30A but don’t know where to start, we’ve got you covered.
Want to check out more of Florida's beaches? These are the best
You’ve got plenty of options when it comes to choosing a town to stay in. From west to east, they are as follows: Dune Allen Beach, Santa Rosa Beach, Blue Mountain Beach, Grayton Beach, Watercolor, Seaside, Seagrove Beach, Watersound Beach, Seacrest Beach, Alys (pronounced like “Alice”) Beach, Rosemary Beach and Inlet Beach. Every town has a distinct personality (and loyal fans).
There are a limited number of hotels along the highway, like the glamorous Pearl Hotel in Rosemary and Watercolor’s gorgeous resort . But really, the area is largely made up of rentals. Try to book your accommodation through local rental companies, like official town sites or 360 Blue . Yes, you may find the same rental places on bigger sites, but you’re also running the risk of higher fees.
Here’s a deeper look at some of the highway’s best towns.
Vibe: This is not only one of the best beaches on 30A – it’s also one of Lonely Planet’s top beaches in the US . It’s one of the oldest communities on the highway and has less of that new development feel and more of that laid-back, hippie vibe that feels so timelessly beachy. Turn off the paved highway, and the roads are sandy, and the houses are adorable beach cottages. The beach is part of Grayton Beach State Park , where dunes protect several coastal dune lakes.
Do: Take some time to explore the state park. It has a woodsy 4.5-mile trail that snakes around the lakes. You can explore those by kayak, canoe or paddleboard. You can even stay in one of the (very simple) cabins if camping is more your speed. On the first Friday of the month, Grayton’s art galleries stay open late and participate in the 30A Art Walk, where you can meet the artists and enjoy drinks and live music.
Eat: No matter where you land on 30A, you have to go to the Red Bar . Other seafood favorites include Chiringo and Stinky’s Fish Camp. Blue Mountain Beach Creamery has the best ice cream on the highway.
Vibe: If you’ve ever watched The Truman Show , you’ll recognize
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Ahead of World Oceans Day on 8 June, fresh additions to the Florida Keys Eco-Experience Trail pass are helping visitors to connect with, and protect, the natural environment of the 125-mile-long island chain. The free, mobile-exclusive digital pass enables travellers to find and check in at local businesses while exploring the Keys’ environment and wildlife. Launched in January and created by the Florida Keys Tourism Council and technology company Bandwango, the Eco-Experience Trail pass includes more than 60 geo-tagged, bookable activities and sustainability initiatives. After accessing the pass, users can explore state parks and nature tours, wildlife centres and refuges as well as eco-adventures in the waters of the Florida Keys National Marine Sanctuary, which protects the continental United States’ only living barrier coral reef.
Finally, temperatures are rising, making it enjoyable to stroll through the sunny streets of Paris while visiting some galleries. At least, that’s what Vogue France suggests this May. From the first solo exhibition in France of American artist Gwen O'Neil to the unforgettable works of painter Marc Chagall, the editors of Vogue France have selected these as the must-see exhibitions in Paris (and elsewhere in France), presented in chronological order of their closing dates.
Americans continue to signal that travel is splurge-worthy and are again setting new records for vacation spending in 2024. For a second consecutive year, Allianz Partners USA’s annual Vacation Confidence Index* found that Americans’ total spend on summer vacations is expected to remain north of the $200 billion mark, this year exceeding $221.6 billion. According to the travel insurance and assistance provider, Americans have more than doubled their projected summer vacation spending since the inception of the pandemic. The 2024 figure represents an approximately 3.5% increase over last year, but a whopping 118% jump compared to 2019.
The Mirage—the iconic tropical-themed hotel on the Las Vegas Strip that’s known for its nightly volcano shows and its lucky casino floor—is shutting down on July 17. Rising from its volcanic ashes in spring 2027 will be a 700-foot guitar-shaped Hard Rock hotel.
Looking to collect a new stamp in your passport this summer? The most popular international vacation destinations for U.S. travelers in summer 2024 include familiar beach locations like Cancun and Cabo San Lucas in Mexico as well as Punta Cana in the Dominican Republic, according to Tripadvisor’s new summer travel index. The sunny hot spots are joined by European mainstays like London and Paris, the host of the 2024 Summer Olympics.
While Florida destinations like Miami and Palm Beach get most of the hype these days, don’t overlook Tampa on the state’s Gulf Coast. The growing mid-sized city exudes a polished ease that makes it a relaxed and inviting vacation spot.
It just got easier to plan a summer getaway to Florida.Allegiant Airlines recently announced the return of fifteen nonstop flights to Destin-Fort Walton Beach Airport, in Florida’s Emerald Coast, as part of seasonal summer service. Travelers will be able to visit the popular vacation destination from Des Moines, Knoxville, Tulsa, and other cities the airline confirmed toTravel + Leisure. “We are excited to bring back these seasonal routes for passengers to enjoy some of our network’s most popular destinations just in time for summer vacations,” Allegiant’s Chief Revenue Officer Drew Wells said in a statement to T+L.
Many travelers post photos and reels from their vacations, showing off the scenery from their beach getaways or their retreats into the mountains, giving tours of their hotel suites and hovering their iPhones over plates of local cuisine. But there may be a growing segment of travelers who are keeping quiet about their travels, at least in real time—and it has nothing to do with being humble or worrying about being burglarized while away from home. Rather, they don’t want their bosses to know they’re away because they never submitted a PTO request, a move that’s known as a “hush-cation” or a “hush trip.”
While summer might be beginning its swing in destinations across the globe, many travelers have just now started contemplating where they’d like to visit this summer.