Frontier Airlines is the cheapest carrier in the United States, despite its history of upselling customers for things like bags and seat selection.
22.05.2024 - 12:02 / traveldailynews.com / Vicky Karantzavelou
Czech capital sees 25% increase in the number of meetings and conferences compared to 2022. Record-breaking number of meeting delegates from 2019 was almost matched last year.
PRAGUE – According to the latest data, the Czech capital has improved year-on-year not only in terms of the number of meetings and conferences held here, but also in terms of the number of delegates who arrived for these events. In 2023, almost five thousand professional events were held in Prague, attended by almost 700,000 people. In an international comparison, Prague also landed in the sixth place in the ranking of the most sought-after meeting destinations in the world. It surpassed cities such as Madrid, Seoul, London, Berlin, or Tokyo.
The meetings industry in the capital is maintaining its upward trend after an enforced pandemic hiatus. In 2023, according to aggregated data from the Prague Convention Bureau and the Czech Statistical Office, a total of 4,889 meetings and conferences were held in Prague, with 691,103 delegates attending, representing a year-on-year increase of 25% and 12% respectively. However, still not enough to surpass the record year of 2019. “In terms of the number of delegates, we are at almost 97% of 2019’s performance, but in terms of the number of events, we are only at 82%,” says Roman Muška, Managing Director of the Prague Convention Bureau, the organisation that officially represents Prague’s meeting industry, adding: “These data only confirms the trend of recent years, when fewer meetings and conferences are held, but with a much higher turnout of delegates. In our statistics we see that the number of events attended by 500 or more delegates has increased year on year. At the same time, we see an increase in the average length of an event, mainly due to a sharp increase in the number of meetings that last four or more days and a decrease in the segment of shorter, mostly two-day, events.”
In its tourism strategy documents, Prague has set out to target a high net-worth clientele, especially the meetings delegates. Not only do they not burden the destination in the main tourist season, as congresses are most often held in spring and autumn months, but they also have on average up to three times higher spending compared to the average tourists. Attracting a sophisticated clientele is also successful thanks to the return of international expert events to Prague. According to the Prague Convention Bureau data, the number of international meetings and conferences in Prague has increased by 54% year-on-year, thus balancing the proportion of international (49.3%) and local events (50.7%). „In the long term, most events have been coming from the European continent (88%). However, if we focus on
Frontier Airlines is the cheapest carrier in the United States, despite its history of upselling customers for things like bags and seat selection.
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