Saudi Showcases Spectacular Summer Escape at Arabian Travel Market 2024
08.05.2024 - 08:09
/ breakingtravelnews.com
/ Red Sea
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations to trade partners as the country’s tourism sector continues to go from strength to strength, said the Saudi Press Agency on Tuesday.
Representatives from Saudi Arabia’s booming tourism ecosystem kicked-off the Middle East’s biggest travel and tourism trade show aiming to build awareness of the kingdom’s unique and diverse summer destination offerings, strengthen and establish new trade partnerships, and celebrate the remarkable year-on-year growth of the Saudi tourism sector.
STA chief executive and board member Fahd Hamidaddin is leading the Saudi delegation of 72 partners from across the tourism sector—including top destination management companies, hoteliers, and airlines—to the show that started in Dubai today.
The delegation is aiming to showcase the Kingdom’s distinctive summer destinations to trade partners and consumers in the Gulf Cooperation Council (GCC) region and underline its status as a world-leading year-round tourism destination, with a strategic focus on priority markets like India and China.
Over the summer season, Saudi Arabia offers a unique and diverse range of activities and destinations for visitors, including young families, ranging from the pristine beaches of the Red Sea, the rich culture of Jeddah, and an events program like no other, including the Esports World Cup starting in Riyadh this July.
Saudi’s mountainous regions including the tranquil and picturesque destinations of Aseer, Taif, and Al Baha also provide a refreshing escape during the summer season with temperatures in the low 20s Celsius. These serene retreats are ideal for adventure travelers who seek natural beauty, wildlife, hiking trails, and cool breezes.
“We’re delighted to be back at ATM this year to showcase Saudi as a unique summer destination, offering an action-packed events calendar, cool mountain regions for adventure seekers, and pristine beaches for families and those looking to relax,” STA’s Hamidaddin said.
“The MEA and APAC markets are hugely important in our overarching tourism strategy with a combined 23 million visits last year, and we will be focusing on growing those numbers,” Hamidaddin said.
“Having welcomed over 100m million tourists in 2023, Saudi is the land of now—offering growth and opportunities like no other to trade partners across the globe. And over the coming days, we look forward to building new long-lasting partnerships, sharing knowledge, and showcasing the wealth of opportunities Saudi has to offer,” Hamidaddin said.
Building on the success of last year’s presence at ATM, where over 50,000 visitors were welcomed at the
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.