A bulging middle class, a mega-rich 1%, and a rapidly growing population are swirling to potentially make India a tourism superpower. But the country’s largest online travel agencies are not going to go to war; rather, they’re in a race for who can leverage the growth opportunities first and then on a long-term basis.
Seeing Stars At Forbes Travel Guide’s 2024 Summit
04.03.2024 - 15:11 / forbes.com
Jane Krakowski has made a career of jumping from TV roles to movie sets to Broadway productions, so having the Tony-winning, Emmy-nominated star of 30 Rock swing and flip her way, Cirque du Soleil-style, through an acrobatic opening act as host of the gala at Forbes Travel Guide’s 2024 Summit wasn’t the biggest challenge of the week in Las Vegas.
That distinction would fall on coordinators asked to make this year’s installment of the hospitality industry’s biggest event even more spectacular than last year’s post-COVID celebration.
When you looked across the sea of smiling faces and picture-snapping phones in the circus-themed ballroom, it’s safe to say Faust’s crew was successful. Hundreds of hoteliers, business executives, travel advisors and other leading luxury travel professionals attended the Summit from 85-plus countries. And just about every one of them laughed as Krakowski and conference emcee Anthony Veneziale, a Tony Award winner in his own right, exchanged zingers on stage.
But, of course, the biggest stars of the Summit were the outstanding hotels, restaurants, spas and cruise liners. FTG mixed award presentations with engaging talks over two days from thought leaders in hospitality, technology, the investment sector, the culinary arts and other verticals.
This year’s unofficial theme was wellness — be it physical or financial. Globally respected wellness strategist Mia Kyricos kicked things off by passionately speaking on the healthy marriage of the two. Where there was once a time when wellness advocates had to fight to be heard at the noisy hospitality table, Kyricos says the market is now a thriving $5.6 trillion economy, with wellness real estate and wellness tourism accounting for more than $1 trillion of that figure.
“We have very experienced producers and planners on our team that bring years of experience to the table,” said Lisa Faust, chief experience officer with Creative Experience Group, of the Summit, which took place at Resorts World Las Vegas February 27 through March 1. “Each planner or producer has a specific lane they stay in, from registration, travel, production, speaker prep, catering, design, talent, website and communications. It has to be that way. With an event of this size and scale, I must trust my team to get the work done.”
Daniel Langer, one of the premier luxury strategists and brand equity experts, asked hoteliers in the room to hold up a symbolic mirror and ask themselves if their guests were being prioritized or simply being present at their property. Langer added that if it was the latter, there’s a good chance patrons checked out with an ugly “F” word in mind to define their stay: “fine.” To earn repeat business, fine, ordinary experiences will no
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