The Red Sea Global may not have very ambitious visitor numbers, but it is looking at India as a crucial source market. Speaking about Red Sea Global’s interest in the Indian market, Reema Almokhtar, director – travel trade marketing, tells Skift Asia Editor Peden Doma Bhutia about how they are looking to deliver value to Indian tourists.
Skift India Report: Airbnb Added $920 Million to Indian Economy, Claims Report
05.10.2023 - 03:27 / skift.com / Delta Air Lines / United Airlines / Peden Doma Bhutia
Airbnb contributed over $920 million (INR 72 billion) to India’s gross domestic product (GDP) and supported over 85,000 jobs in the country between April 2022-March 2023, according to research by Oxford Economics.
The GDP contribution and jobs supported in India has more than doubled since 2019, noted Oxford Economics.
Multiplier Effect: According to the report, Airbnb guests also reportedly spent a total of $815 million (INR 64 billion) in India on transportation, restaurants and retail stores, more than double of the fiscal year 2020 levels.
Domestic Angle: Domestic Airbnb guest spending totalled $670 million (INR 52.6 billion), and accounted for approximately 82% of total Airbnb guest spend in India, around a three-fold increase from 2019, the report noted.
Highest Spend by Airbnb Guests:
The report also touches upon the pandemic-driven shifts in travel patterns — the movement of tourism away from cities, and increase in demand for extended stays as workers can live and work anywhere.
This had also been highlighted by Amanpreet Bajaj, Airbnb’s country manager for India, Southeast Asia, Hong Kong and Taiwan, when he spoke about tourism spreading beyond the hotspots where only a few cities or neighborhoods would benefit from the tourism dollars.
Domestic travellers have been crucial to Indian tourism sector’s resilience over the past three years, said James Lambert, director for economic consulting in Asia for Oxford Economics.
“Indian guests saw opportunities in domestic travel as a substitute for international holidays, with self-drive and regional trips increasing in popularity which led to a wider dispersion of tourism spend outside the popular destinations in India,” said Lambert.
Booking.com has launched an integrated campaign, ‘Howzat for your perfect stay,’ on the sidelines of ICC Men’s Cricket World Cup taking place in India from Thursday.
Booking.com is also the official accommodation partner of the event.
Campaign Stars: The campaign features Indian cricket team captain Rohit Sharma along with international cricketers Jos Buttler, captain of the England team and Australia’s Glenn Maxwell.
Indians and Sports: According to the most-recent Booking.com APAC Travel Confidence Index, 56% of Indians said they are looking forward to attending a live or major event, including sports tournaments, this year.
Inbound Boost: Search data from Booking.com also reveals a surge in inbound travel with fans across the globe heading to India for the tournament between October 5 to November 19, 2023 with travellers from the UK, U.S., UAE, Germany and Australia topping the chart for inbound searches.
Travel Boom: Booking.com noted that prominent matches across India are fueling travel searches and
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