Sustainable and accessible tourism, the cornerstone of FITUR 2024

03.01.2024 - 09:29 / traveldailynews.com / Theodore Koumelis

The International Tourism Trade Fair, organised by IFEMA MADRID from 24 to 28 January 2024, is presented as a global reference in the promotion of environmental, social and corporate governance responsibility in the sector.

FITUR 2024 , organised by IFEMA MADRID and taking place from 24 to 28 January at the Trade Fair Centre, is presented as the world’s leading trade fair, not only in the field of tourism, but also in the commitment to sustainability and environmental, social and corporate governance responsibility in the industry. Aware of the need to address current challenges, the 44th edition will be a voice for best practices and the promotion of strategies aimed at fostering respectful tourism in order to promote the development of an increasingly sustainable economy.

To this end, the International Tourism Trade Fair plans to organise numerous activities, workshops and conferences focused on training, awareness-raising and the exchange of knowledge to highlight the importance of sustainable tourism, which minimises its impact on the environment and has a positive impact on culture and local communities and corporate governance, promoting equality and inclusion.

All of the sections  at FITUR have the topic of sustainability as a guiding theme, the first edition of FITUR 4all being a noteworthy addition, which will be developed in conjunction with Impulsa Igualdad in order to highlight the importance of advancing towards accessible and inclusive tourism. In favour of equality, a special mention also to the work of FITUR Woman, which highlights female talent in tourism and promotes equal opportunities, as well as FITUR LGBT+. FITUR Screen, FITUR Sports and FITUR Lingua, for their part, stand out for their aim to promote destinations with which to deseasonalise and distribute tourism activity throughout the territories, which is fundamental for the development of communities and progress towards increasingly sustainable models. Finally, FITUR Cruises, which focuses on cruise tourism characterised by the responsibility of blue tourism, and FITUR Talent, with its social and economic dimension of addressing the challenges and opportunities of talent in tourism.

FITUR encourages the sustainable participation of its exhibitors, professionals and visitors through action guides and recommendations to be followed, in order to minimise the environmental impact of the trade fair and enhance its positive aspects.  In this context, for the second consecutive year, IFEMA MADRID will measure the carbon footprint generated at FITUR as a reflection of its firm commitment to sustainability and environmental awareness, pledging to reduce the levels detected at the next edition of this international event.