Type "Tomato Girl Summer" into TikTok and you'll find a string of aesthetically pleasing shots of a certain type of travel lifestyle taking place right now—it involves farmers' markets, slow cooking in rustic kitchens, home-grown fruit and vegetables. Ideally, it has the Mediterranean as a backdrop but it can take place anywhere in the world—it just channels the ideals of this type of travel.
If you haven't seen it, maybe you're not part of this population cohort, one that uses TikTok. However, it's big news right now, fuelling travel obsessions. Vogue just wrote about it ("Before There Was Tomato Girl, There Were Tomatoes on the Runways") defining it as "Mediterranean-vacation-ready" looks and Slate defined what it takes to be a tomato girl, namely that it can't be exactly defined. More that it's someone living their best tomato-girl life, "posting dreamy vacation snaps from the Amalfi coast, wearing lots of linen, and drinking endless Aperol spritzes".
There are lots of videos of tomato girls currently on TikTok and beyond, with the trend taking hold in New York and featuring on Good Morning America. Tomato girl doesn't have to actually be wearing a red dress but it helps the aesthetic. Recent summer snaps of JLo and Billie Eilish are the inspiration for many tomato girls. Tomato girls don't have to be somewhere synonymous with fresh tomatoes—think the French Riviera or the Greek or Spanish islands—but they just have to be somewhere where they can post themselves lounging, cooking, drinking cocktails and looking great. The trend has even added Cucumber Girls into the mix.
It's not a new trend; it's just been given a new name for a younger generation. It is harmonious with the idea of slow travel, a certain type of Provençal lifestyle—the kind where everyone has the time to grow their own vegetables and still get dressed up for lunch and dinner to show off their chilled rosé wine by an (immaculate-looking) pool. As Slate says, it's "a way of performing a sort of effortless-looking elegance without being a member of the leisure class. In short, it’s a lovely illusion."
This is a trend that went viral when Instagram began, with the up-and-coming influencers of the early twenty-tens in Byron Bay, reviewed in Vanity Fair in 2019—Instagrammers that sell a version of surfing, entrepreneurial, youthful moms, hanging out together and making a living, selling perfect lifestyles, in one of the most picturesque parts of Australia.
TikTok is allowing people to take the out-of-office vibe, this travel ideal, and repackage it with videos, in memes, with teens or twenty-somethings re-selling it for their own demographic. And why not? Whilst it still might be selling an unattainable ideal—it's a hard lifestyle to
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You can’t escape the orange. That’s what travelers this summer have been reckoning with — swaths of tangerine, traffic cone and burnt sienna on maps indicating record high temperatures around the globe. Four concurrent heat domes from the southern United States to East Asia descended on millions — Phoenix residents enduring 31 days of 110-degree-plus temperatures. Italians in more than a dozen cities under extreme weather warnings. And in South Korea, at least 125 people were hospitalized for heat-related conditions at the World Scout Jamboree.
Elix, the newest property to join Mar-Bella Collection, a family-owned Greek hotel group opened in 2021, on the Ionian coast of the West side of mainland Greece. It’s in one of the most unspoilt regions of mainland Greece and feels like a real hideaway. It is the ideal destination for couples and families with grown up children keen on active outdoor adventures.
New York City's bustling fashion scene is set to be invigorated by French "It" girl Jeanne Damas, who is bringing her renowned lifestyle brand Rouje to the heart of the Big Apple. Slated to open on August 28th, Rouje is not the first French label to grace New York. Still, its arrival signifies a unique convergence of two cultures that champion style, sophistication, and empowerment.
There are certain things that passengers have come to expect while traveling by plane: long security lines, a small treat after takeoff (if you're lucky), and seats that face forward.
Haven’t made your summer vacation plans yet? Still searching the web to find the best deals? Fear not, there is still time to plan an enjoyable summer vacation with friends and loved ones. These vacation destinations offer easy access from major cities along with a variety of activities suitable for the hot days of August. From surfing lessons on crystal clear waters to enjoying talented performers, these destinations are sure to please those procrastinators who wait until the last minute to plan their summer vacations.
There’s no shortage of restaurants, bars, and wellness destinations in the Hamptons, but every year there are some new locations shaking things up out east. From a re-imagined waterside hotel to an all out dinner to dance party spot, here are five new places to try.
It’s easy to paint a certain picture of Martha’s Vineyard if you’ve never been. Ahead of my first visit last month, I imagined what’s synonymous with most well-known islands: unspoiled beaches, freshly caught seafood, an unhurried pace of life. But I also imagined locals who were insular, conservative, and flashy with their wealth.
As a family sat vigil over a coffin containing the body of an elderly relative, the wooded hills around their apartment building in Palermo burned from wildfires. Winds blew the blazes closer, torching cars, dumpsters, sheds and electricity poles. Then the flames licked the apartment building, forcing its inhabitants to flee.