Twitter tips

The inaugural Skift Aviation Forum welcomed Robert Isom, the CEO of American Airlines, as its first speaker at the Statler Hotel in downtown Dallas. During the interview he shared how the world’s biggest airline was prepared for the upcoming Thanksgiving vacation, and already looking ahead to the future with a focus on recruiting and training pilots, and staffing the carrier back up.

Good morning from Skift. It’s Tuesday, November 28. Here’s what you need to know about the business of travel today.

Good morning from Skift. It’s Friday, November 11. Here’s what you need to know about the business of travel today.

At at time when the travel industry is still grappling with a labor shortage, you have to think some companies in the sector are “labor hoarding,” hanging on to workers that might have otherwise been downsized for costs savings or seasonality reasons, simply because of the fear of not being able to fill roles later.

Good morning from Skift. Somehow it’s already Friday, January 20. Here’s what you need to know about the business of travel today.

Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its ineffectiveness at audience reach and engagement, politicization and competitors offering better storytelling capabilities.

Blaming Twitter for changing its terms and conditions, Air France said on Friday it would stop offering customer support via the social media platform’s direct messages for its accounts worldwide. KLM, a sister brand, has yet to make a similar move.

Destination marketing organizations are rushing to join Meta’s Threads: Destination Toronto, Visit Orlando, Visit Utah, Myrtle Beach, Fort Myers and many others have already signed up for the direct competitor to Twitter.

Good morning from Skift. It’s Tuesday, July 18. Here’s what you need to know about the business of travel today.