Korean Air is launching a new business-class product — and it's debuting in just a few days.
12.07.2024 - 20:49 / skift.com / Dennis Schaal
If there were any sizzle about Tripadvisor in recent years, it came from its fast-growing tours and activities brand, Viator, which launched a national ad campaign in November.
But parent company Tripadvisor has quietly launched its own brand campaign, “We’ve been there” — its first in a couple of years.
The ad shows a dad with two kids marveling at a dinosaur monument, touts solo travel featuring a woman vacation in Lisbon, and celebrates a couple lingering at a restaurant.
As the screen fills up with a dozen or so headlines from Tripadvisor user reviews about restaurants, the narrator delivers the tagline: “Whatever trip you’re planning, we’ve been there.”
Interestingly, although the latter portion of the ad is a restaurant, the 30-second spot doesn’t mention Tripadvisor’s restaurant reservations brand, TheFork. This ad is all about building up the Tripadvisor brand, and the user reviews that made the brand famous worldwide to begin with.
Tripadvisor has gone through many versions of itself in its 24-year history. It started curating other outlets’ travel stories, grew to fame on its user reviews about hotels and restaurants, tried to become a metasearch giant like Kayak and Google, attempted to become a booking site, a hotel-discount subscription business, and then became a force in experiences on the back of its Viator brand.
Now, according to the ad’s messaging, it is highlighting the expertise from its traveler-written reviews. The company said it hosts “more than one billion user-generated ratings and reviews.”
So, in a sense, the company is trying to move ahead by leveraging the foundation of its past.
Ads of the World earlier reported that the campaign, crafted by SuperBloom House, includes the 30-second spot, and “three 15-second hero spots,” as well.
Korean Air is launching a new business-class product — and it's debuting in just a few days.
The lifestyle hotel sector continues to woo some of the world's largest hotel companies, it seems.
InterContinental Hotels Group (IHG) debuted a program on Wednesday to showcase hotels whose operations have low carbon emissions footprints.
REVERB by Hard Rock Hamburg opens, blending cultural hub and music inspiration, located in the historic St. Pauli Bunker.
Viator unveiled its latest brand campaign with two new video ads on Monday. The online travel agency for travel experiences takes aim at common travel planning disasters and uses a catchphrase theme of “Regret Less. Do More.”
U.S. travelers have a new option when it comes to the rapidly growing extended-stay hotel market.
Dedicated to travel in North America, specialist tour operator Journeyscape is delighted to launch its diverse range of tailor-made holidays to the USA and Canada to travel agents from 15th July.
Follow the Camino is thrilled to announce that it has been recognised in Tripadivsor’s® Travelers’ Choice® Awards for 2024. The award honours businesses that consistently earn great reviews from users of Tripadvisor, placing Follow the Camino among the top 10% of tourist and hospitality listings on the platform around the world.
As part of the Thai government’s Ministry of Commerce, Thai Trade Center New York has announced its ‘Love Thai Food, Eat Thai Rice’ Campaign.
LOT Polish Airlines is expanding and renovating the Business Lounge Polonez at Warsaw Chopin Airport, enhancing space and comfort, with an official reopening set for December 2024.
WHY IT RATES: It’s never too early to start preparing for winter travel with Avanti Destinations.—Donald Wood, Breaking News Senior Writer.
With its number of hosts and bookings in the Paris region booming ahead of the start of the Olympics this month, a new Airbnb commercial is advising travelers to avoid hotels if they want to discover the essence of the city.