Turkish Airlines Targets Sydney for First Non-Stop Australia Service

12.09.2024 - 15:36 / skift.com / Ahmet Bolat / Gordon Smith

Turkish Airlines is doubling down its presence Down Under. In March, the carrier launched its first Australian service to Melbourne. Now, it’s confirmed Sydney will soon join the route map. 

From December 4, Turkish will fly four times a week from its Istanbul hub to Sydney. Despite using the modern Airbus A350-900 on the route, the distance between the two cities is too great to operate non-stop. As a result, the aircraft will make a short stop in Kuala Lumpur before continuing its journey. 

The layover strategy for Sydney mirrors the existing Melbourne route. Passengers flying to and from the Victorian capital currently make a scheduled stopover in Singapore.

Speaking on Thursday, Turkish Airlines’ Chairman Ahmet Bolat revealed that Sydney rather than Melbourne would be the first to be served non-stop from Istanbul when aircraft technology allows: “Sydney will be our first destination in Australia to have non-stop flights when we receive the aircraft capable of making the journey in a single leg,” he said.

If realized, this would be something of a back to the future moment for Turkish Airlines. In 2013, the company shared grand plans to fly non-stop from Istanbul to Sydney. The project never took off and it was more than a decade before the carrier served Australia in any capacity. 

Australian flag carrier Qantas has even more ambitious plans to fly non-stop from Sydney to London and New York. Billed as ‘Project Sunrise’ by the company, the ultra-long haul flights are due to use a specially modified version of the A350-1000 and could be in the air by 2026. Qantas already flies non-stop from Perth in Western Australia to London, Paris, and Rome.

Last December, the Australian Government approved more flights to and from Türkiye. The new permissions take the maximum number of weekly services from seven to 21 – and that’s not all. From October, this figure rises to 28 a week and ultimately 35 by the end of 2025.

It isn’t just Qantas that’s facing extra competitive pressure from the new additions. Data from analytics company Cirium Diio shows Qatar Airways currently operates 42 weekly flights between Doha and Australia. The airline requested permission for up to 28 additional weekly services, however this was declined by Australian officials last year. The move was hugely controversial and sparked claims of protectionist behavior.

Elsewhere, Emirates flies 52 times a week to Australia. Notably, these services are operated in partnership with Qantas. UAE national airline Etihad Airways also flies once daily from Abu Dhabi to both Sydney and Melbourne. Chinese operators also offer competitive fares via the likes of Shanghai and Guangzhou.

The rise of the Middle Eastern ‘Big Three’ carriers has seen