UNWTO strengthens relationship with Israel during official visit
29.08.2023 - 08:56
/ traveldailynews.com
/ Zurab Pololikashvili
/ Unwto Secretary
/ Natalia Bayona
/ Theodore Koumelis
Innovation, tourism for rural development and high-level cooperation were the focus of this week’s official visit of the UNWTO Secretary-General to Israel.
As a founding Member State, joining in 1975, Israel has played an active role in UNWTO‘s work and continues to serve on several important Committees and bodies. Following on from the official visit of Israel’s Ministry of Tourism, to the UNWTO headquarters in Madrid in July, the UNWTO Secretary-General Zurab Pololikashvili led a delegation to Israel for a series of high-level discussions around shared priorities.
In Jerusalem, Secretary-General Pololikashvili held a bilateral meeting with the Minister of Foreign Affairs of Israel Eli Cohen. Mr Pololikashvili commended Israel’s active role in tourism governance and its commitment to several UNWTO priorities for the sector.
Also in Jerusalem, Secretary-General Pololikashvili and the UNWTO delegation received a warm welcome at the Ministry of Tourism, to discuss the deepening of cooperation between UNWTO and Israel. Discussions focused on shared priorities for tourism both in the country and across the wider region, most notably education, innovations, sustainability, data collection, accessibility, legal instruments
To conclude the official visit, the UNWTO delegation visited Kfar Kama, named as one of the Best Tourism Villages by UNWTO in 2022. The village was given the award in recognition of its commitment to harnessing the power of tourism to preserve and celebrate its unique local culture. The Israeli village of Neot Semadar was also selected to be part of the Best Tourism Villages Upgrade Programme.
Recognizing Israel’s focus on innovation and digital transformation, the UNWTO delegation met with leading representatives of the country’s start-up community. Led by UNWTO Executive Director Natalia Bayona, the delegation worked with local innovators to identify the benefits that innovation and digital transformation can deliver both within tourism and in other economic sectors.
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