Why You Should Visit The Colony Hotel This Summer

23.04.2024 - 08:07 / forbes.com

Over the past few years, with the influx of New Yorkers and Californians calling South Florida home, high season in Palm Beach is no longer confined to the slightly-less-balmy winter months. In between Aspen for skiing (or après) and the Hamptons in summer, Palm Beach’s iconic The Colony Hotel operates as a year-round base for the society set, celebrities (you’re sure to see a Real Housewife or two) and a stylish mix of 20- and 30-somethings who’ve moved their business South post-pandemic.

The 93-room, midcentury stunner near designer-clad Worth Avenue enthusiastically embraces everything that has come to define Palm Beach: playful, custom-designed murals emblazoned with monkeys wearing pearls and holding parasols; artisan-crafted rattan and bamboo furniture curated as tastefully as if it were a photoshoot set; and a centerpiece pool immortalized in Slim Aarons photos that offers better people-watching than anywhere on South Beach. And did we mention the Dolce & Gabbana boutique in residence?

Permanent fixtures on the calendar include the wildly popular trivia night on Mondays and Sunday bingo. Still, even in the warmer months, when the city gets quieter, and outings often center around the water, The Colony doesn’t slow down. Here are several reasons you should book a summer getaway to Palm Beach’s “Pink Paradise.”

Seasonal reset

January may be when most people reevaluate (or set) their wellness goals, but summer marks the halfway point in the year — and in between barbecues and boat days, it doesn’t hurt to book some “me” time. A pioneer of clean beauty, luxury botanical healing brand Naturopathica will take over the Spa Suite this summer with facials dubbed “Defy” and “Chill” that work with lymphatic facial massage techniques, healing crystal therapy and firming LED.

On Friday mornings, start the day with beachside sun salutations alongside healer and health coach Jillian Steakin of Jillian’s Pop-Up Yoga. To work up a sweat, check the fitness schedule to see which celebrity workout is taking place for the season. (At press time, the Tracy Anderson Method was on the roster.)

VIP beach treatment

Sitting a block behind the Atlantic, your room is an easy stroll to the sand. Still, The Colony offers a few other sleek ways to move about the beach and spin around town, from complimentary beach cruisers to a pink vintage Land Rover Defender 110 with sea grape-print seats and a matching beach buggy.

To ensure a chic outing, beach butlers will arrange a stylish setup (no need to lift a finger) complete with striped chairs, a matching umbrella with tassels and a YETI cooler stocked with gourmet bites and drinks. It’s essentially a private beach club experience personalized for guests.

This summer, on