Will Smith in Saudi Arabia: Actor Shows Off Neom to His Followers

When you think of a cruise vacation, you probably imagine sailing the tropical waters of the Caribbean, or navigating around the Greek islands. Your brain likely isn’t conjuring images of the sandswept deserts of Saudi Arabia. But Saudi Arabia strives to make itself more attractive for international tourism — making the process of getting a visa very easy, and establishing tourism-specific destinations like NEOM and AlUla. And thanks to its efforts, it’s become a desirable new destination for Red Sea cruises. Since the first cruise to Saudi Arabia in January 2022, sailings to the kingdom have multiplied. Right now Jeddah is the country’s main cruise port, though as tourism development continues throughout the region, more ports are likely to open. Whether you’re a cruise enthusiast or a newbie, now’s the time to consider a Saudi Arabia cruise.

Tourism leaders from around the world will join together in Saudi Arabia’s capital city, Riyadh, for 2023’s United Nations World Tourism Organization (UNWTO) World Tourism Day on September 27 and 28. Global tourism ministers and others in the industry will participate in events to connect and collaborate. The location of this year’s event shows how far tourism has come in the few short years since Saudi Arabia opened to tourists in 2019.

NEOM is central to Saudi Arabia’s push to encourage tourism and emerge as one of the world’s leading vacation destinations. Al’Ula and mega-projects inside of NEOM such as The Line and a new island destination called Sindalah have been the biggest locations to make headlines lately, but there are other moving pieces equally worthy of getting excited about. Take, for example, Leyja, a mountainous region within NEOM slated to be developed as a major tourism hub with three new futuristic hotels built right into the mountains.

At first, the idea of building an entire city in the shape of a straight line might sound puzzling. After all, wouldn’t it take that much longer to get from one end to the other? Would the traffic going from end to end be terrible? It turns out that the straight line model is actually based on efficiency of transportation, and when done right, it can be an incredible advantage to other layouts. That’s the goal with “The Line,” Saudi Arabia’s trillion-dollar futuristic city that’s an ambitious feat of engineering. The planned 105-mile long city in NEOM, in the northwest section of the country, is slated to cut across the desert in a straight line, hold nine million people, and serve as an almost utopian example of what cities could look like.

Since opening to tourists in 2019, Saudi Arabia has quickly become a world leader in travel. The country was elected as the Chair of the United Nations World Tourism Organization in 2023, and Saudi Arabia’s Ministry of Tourism aims to welcome 100 million tourist visits by 2023. Such rapid growth takes massive investment — something Saudi Arabia has already proven to be more than willing to do successfully. With increased cruises bringing passengers to Saudi Arabia and a manageable visa application process, it’s hard to imagine another country more poised to dominate the global tourism market in upcoming years.

In 2019, the Kingdom of Saudi Arabia officially opened its doors to international travelers, issuing tourist visas for the first time in history. Previously, only those traveling to Saudi Arabia for work or Muslim pilgrims were permitted to enter the country. Today, citizens of 57 nations, including the United States, can obtain an eVisa to travel to Saudi Arabia — and the application process is simple, fast, and relatively cheap.

Located in the heart of the Arabian Peninsula, Riyadh, the capital and largest city of Saudi Arabia, stands as a testament to the region’s rich tapestry of culture, history, and modernity.

What brands come to mind when you think “luxury”? Rolls Royce, Rolex, Chanel? “Dubai” is going to be the next one, as the modern emirate’s premier luxury hoteliers gear up to expand their properties across the region and then the world.

The upcoming Gulf Cooperation Council unified visa, which would ease crossing borders like in the Schengen Zone, is forecast to supercharge inter-regional travel in the Gulf states, according to Ras Al Khaimah’s tourism boss.

Saudi Arabia is truly leaving no stone unturned in its pursuit to become a tourism superpower. The kingdom’s latest move is to create the “Dan Company”, an organization under the sovereign wealth fund designed to promote and develop agritourism and eco-tourism.

Saudi Arabia’s Belgium-sized city of Neom has unveiled another giga-project. It’s called the Gulf of Aqaba and will contain many of the futuristic hotels the $500 billion project has announced in recent months.

State-owned Qatar Airways has partnered with barefoot luxury brand Habitas to open one of the most costly resorts in the country. The Habitas Ras Abrouq is slated to open next month with room rates starting at around $700 per night to stay in one of its 42 villas.