WTTC and IC Bellagio partner for new consumer campaign

22.05.2024 - 12:01 / traveldailynews.com / Julia Simpson / Theodore Koumelis

The WTTC, in partnership with IC Bellagio, launches the Community Conscious Travel campaign, promoting sustainable tourism and empowering communities to balance tourism with environmental stewardship.

LONDON, UK – The World Travel & Tourism Council (WTTC) together with IC Bellagio and Members of the private Travel & Tourism sector, has launched a new consumer focussed initiative helping travellers understand how they can discover the world sustainably.

WTTC has joined forces with IC Bellagio on the new campaign, ‘Community Conscious Travel”, and aims to raise awareness and drive action amongst consumers and communities to maintain the delicate equilibrium between residents’ quality of life, the traveller experience, and the environmental health of popular destinations.

This call to action highlights the positive impact travellers can have by making informed choices, such as exploring destinations during off-peak times, promoting year-round travel, and considering less-crowded, new, and emerging destinations.A

By making these choices, it will help reduce the strain on local infrastructure and contribute to the long-term sustainability of the communities, businesses, and ecosystems, enjoying a steady flow of visitors throughout the year.

WTTC plans to roll out the campaign in full just before the 2024 Summer season, with a strong emphasis on video-based storytelling and spread across the global tourism body’s social media platforms highlighting the enormous benefits that the sector can provide to these destinations and its people.

Italy serves as the first case study for this content-driven initiative, designed to raise awareness and spark conversations about Community Conscious Travel and the positive social impact of responsible tourism.

Travel & Tourism is a powerful force for good. In Italy it contributed nearly €215 billion to the economy and creates nearly three million jobs.

The sector employs more women and young people at entry level than any other. We also offer high skilled roles in AI, finance, engineering, commercial roles. It is important Travel & Tourism pays people fairly and offers great opportunities.

The campaign demonstrates how both local communities and visitors can benefit from the positive social impact of Travel & Tourism, facilitating sustainable growth for all.

This year, the sector is also expected to support nearly 350 million jobs globally, highlighting its significance as an economic powerhouse.

In navigating this growth, it is imperative to emphasise effective management practices to ensure sustainable development and flourishing communities.

Julia Simpson, WTTC President & CEO, said: “Our Community Conscious Travel campaign shows how consumers can travel the world while