Visit California is reintroducing itself globally with a new $32.8 million tourism rebranding campaign – its first in a decade — on March 4.
10.02.2024 - 07:31 / lonelyplanet.com
San Francisco makes it easy for visitors – dress codes are nearly nonexistent, and its self-aware, laid-back culture keeps formalities to a minimum. But there are a few things a savvy traveler can do in advance to make the most of their time, such as reserve restaurant tables.
Tipping etiquette can be confusing if you're not used to it, and navigating the nightlife is a little different to other cities, but don't worry... I'm a California native and have lived in and around the Bay Area for years; it's not difficult to have a great time in San Franciso, but these insider tips will make your trip even better.
Here are 12 things you need to know before you book your San Francisco trip.
Reservations are a must at popular San Francisco restaurants – we're looking at you Liholiho Yacht Club, Izzy's Steaks & Chops and State Bird Provisions. The sooner you make them, the better your options will be. You can book most restaurants via their websites, OpenTable or similar services.
If the online system or app shows no availability, call the restaurant directly – some seats may be held for phone reservations and early-evening walk-ins, and there may be last-minute cancellations or room at the bar. Landmark restaurants offer limited seating, so call a month ahead and take what's available.
Also note: when reserving, be sure to mention any dietary limitations ahead of time, or special events tied to your meal (such as an anniversary, birthday, or even a proposal), and in most cases, you'll be cheerfully accommodated.
Tickets to the Rock are always in high demand. Book yours at least a month in advance, or you may have no more luck with getting to Alcatraz than its inmates had escaping it!
The San Francisco cliché of worn jeans and a hoodie for everyone and anyone is true. You'll see people in situations wearing clothes that would have horrified their parents, grandparents, or maybe even their great-grandparents.
The Bay Area is a casual place, and while people aggressively dress down, the opposite isn't unheard of – really, anything goes, so if you've got a special outfit in mind, by all means, wear it for the appreciation of one and all.
Many restaurants are open seven days a week, though some are closed on Sundays or Mondays. Breakfast hours are normally 8am to 10am, lunch is usually 11:30am to 2:30pm, and dinner starts around 5:30pm, with the last service between 9pm and 9:30pm on weekdays and 10pm on weekends. Weekend brunch tends to be from 10am to 2pm.
Partying all night is very much a DIY activity in San Francisco. Downtown and South of Market (SoMa) bars draw happy-hour crowds from 4pm to 7pm; otherwise, bars are hopping by 9pm, with last call an early 10:30pm to 11:30pm on weekdays and 1:30am weekends.
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Visit California is reintroducing itself globally with a new $32.8 million tourism rebranding campaign – its first in a decade — on March 4.
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San Francisco has a long way to go before tourism, meetings and conferences fully return to the city. Its association with homelessness, public drug abuse and crime has done a lot to drag out its post-pandemic recovery.
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This as-told-to essay is based on a conversation with John Martin, who previously worked in the aluminum industry, and his wife Beverly, both 60, who have been traveling the United States and the world since 2019. The conversation has been edited for length and clarity.