A $780-million off-strip property, Durango Casino & Resort offers 209 desert-chic guest rooms, a state-of-the-art sportsbook, and an elevated food hall experience you don’t want to miss.
Ask Skift: How Has Las Vegas Tourism Changed?
17.11.2023 - 19:09 / skift.com / Rashaad Jorden / Ask Skift
Tourism to Las Vegas has made a strong recovery from the pandemic, with visitor spending hitting a record $79.3 billion in 2022.
How has the city’s tourism industry changed? We posed the question to Ask Skift, our artificial intelligence chatbot. It provided answers using information that has appeared in our past news coverage and research, and we also conducted additional reporting on the subject.
Yes, the Las Vegas tourism industry has reinvented itself to adapt to changing trends and demands in the market.
For instance, the Las Vegas Sands has shifted its business mix to cater more to the mass segment rather than focusing solely on the VIP segment. This strategy has proven successful with their operating capacity now standing at about 12,000 rooms with increasing hotel occupancy rates.
Moreover, MGM Resorts International has expanded its offerings beyond traditional casino operations, finding that events like Formula One’s inaugural stop in Las Vegas are drawing in visitors.
It’s also important to note that Las Vegas resorts underwent significant rebranding and overhauls, especially post-recession, signaling the city’s recovery and commitment to reinvention.
Finally, the Las Vegas Convention and Visitors Authority (LVCVA) plays a crucial role in reinvention efforts through targeted ad campaigns and partnerships, strategizing to attract more visitors and keep business thriving in the city.
So, the reinvention of the Las Vegas tourism industry appears to be a continuous process, responding to trends and focusing on customer needs to ensure its vitality and relevance in the global tourism market.
Steve Hill, CEO of the Las Vegas Convention and Visitors Authority, said sports will be a critical part of the city’s tourism strategy. The city is hosting Formula 1’s Las Vegas Grand Prix, which drew more than 100,000 fans for practice, qualifying and featured races. Hill said the event, which is taking place on the city’s quietest weekends for tourism, would inject $1.3 billion into the local economy.
And Las Vegas will welcome the Super Bowl in February 2024, which is projected to bring roughly 330,000 visitors.
Roughly 6% of all visitors to Las Vegas in 2022 told the LVCVA that they attended a sporting event. That’s double the percentage of people who said the same five years earlier. Meanwhile, tourists in 2022 spent more than $117 per trip on shows and entertainment, more than double the figure from 2019.
Sporting and entertainment are part of the booming “fun economy,” which Bo Bernhard, vice president of economic development at the University of Nevada-Las Vegas, said is nine times bigger than the global pharmaceutical industry.
In addition, visitors to Las Vegas have gotten younger. A LVCVA
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
forbes.com
06.12.2023 / 21:52
The Las Vegas Grand Prix Shuts Down Critics...Including Max Verstappen
The narrative in the month leading into the inaugural Las Vegas Grand Prix was mostly negative. If it wasn’t locals complaining about disruptions caused by the Herculean construction effort, it was “ordinary fans” bemoaning the highest ticket prices (by far) on the F1 calendar. And when these high-priced tickets and hotel packages didn’t sell out—many being discounted in the weeks leading up to the race—critics were all-too-eager to call it a bust before even seeing cars on track.
thepointsguy.com
06.12.2023 / 19:23
TSA to pilot self-service security screening in Las Vegas
Following TSA's rollout of self-service facial recognition technology at select airports this summer, the agency is piloting its first passenger self-service screening in January.
forbes.com
30.11.2023 / 16:45
This Dry-Aged Fish Program At Wynn Las Vegas Is The First Of Its Kind On The Strip
Lakeside at Wynn Las Vegas has this week introduced a unique dry-aged fish program to its extensive seafood menu. The program marks the first of its kind on the Las Vegas Strip.
forbes.com
30.11.2023 / 13:21
French Riviera-Inspired LPM Vegas Is Now Open At The Cosmopolitan Of Las Vegas
The carefree lifestyles of the French Riviera and the Las Vegas Strip have come together by way of the LPM Restaurant & Bar. The brand new eatery has officially opened its doors at The Cosmopolitan of Las Vegas this week. The restaurant and bar aims to transport guests to Côte d'Azur by way of a modern French-inspired menu and has already been celebrated by World’s 50 Best Restaurants.
skift.com
30.11.2023 / 11:05
Travel in the Ozempic Era
Good morning from Skift. It’s Thursday, November 30. Here’s what you need to know about the business of travel today.
breakingtravelnews.com
29.11.2023 / 16:18
Las Vegas Launches Campaign to Encourage Excessive Celebration at Super Bowl LVIII
Las Vegas, the Official Host City of Super Bowl LVIII, has launched a petition on Change.org urging football fans to encourage excessive celebration during the city’s first foray into hosting the Super Bowl on Sunday, Feb. 11, 2024. The petition was accompanied by a music video featuring former NFL All-Pro wide receiver Chad “Ochocinco” Johnson and Grammy-nominated artist Tobe Nwigwe. The petition is a nod to the fact that while professional sports often restrict excessive celebrations, they are always encouraged in Las Vegas. “Whether you are on the Strip, in the stadiums, or just here for a good time, Las Vegas will forever be the home of excessive celebration,” reads the petition in part.
forbes.com
27.11.2023 / 15:27
Preview Of The Fontainebleau, Newest Las Vegas Mega Casino Resort
Every year is a big year in Las Vegas, with tourism records being broken regularly. But by any standards this is really big year–we just saw the debut of the super high-profile F1 race, the Las Vegas Grand Prix, and just before that, the opening of the world’s most technologically advanced music and performance venue, the Sphere, kicking off with a run of U2 concerts that has already been extended twice. The first ever Sin City Super Bowl is coming in February, but before that there’s one other huge happening–the December 13th grand opening of the Fontainebleau Las Vegas, an entirely new mega resort and casino on the Las Vegas Strip.
skift.com
24.11.2023 / 06:09
IDEAS: Las Vegas Encourages Excessive Celebration in New Campaign
With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city.
forbes.com
18.11.2023 / 21:31
New Peter Luger Raises The ‘Steaks’ At Caesars Palace Las Vegas
Forget underground vaults filled with cash — the next high-tech ‘Ocean’s Eleven’ caper in Las Vegas may be breaking into the dry-aging room below the new Peter Luger Steak House at Caesars Palace. “There’s well over one million dollars of prime steaks in that locker,” says Daniel Turtel, Vice President of Peter Luger Steak House. “Though it would be a lot harder to walk out of the casino carrying 35lb. short loins than stacks of chips.”
skift.com
17.11.2023 / 14:07
Global Brands Gravitate to Sphere's Exosphere for Las Vegas Grand Prix
This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world’s largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix.
forbes.com
15.11.2023 / 22:51
U2 Rocks The Revitalized Plaza Hotel In Downtown Las Vegas
The newest new thing in Las Vegas is the glow dome, the Sphere. Some 18,000 fans a night have made the pilgrimage to see U2 at the Sphere since September. Yet when the band shot their new music video, “Atomic City,” U2 went to downtown Las Vegas, founded 1905, to film in front of the Plaza Hotel and its Carousel Bar.