breakingtravelnews.com
11.02.2024
EXPEDIA DATA REVEALS THE NORTHERN LIGHTS ARE THE MOST SOUGHT-AFTER EXPERIENCE OF 2024
This year’s hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, nearly half (42%) of Americans will prioritize aurora chasing in the year ahead over other bucket list experiences. Traveling to see the Northern Lights is more in-demand than a visit to Egypt’s pyramids (36%) or a walk along the Great Wall of China (33%). Expedia searches are skyrocketing for winter trips to Northern Lights “capitals” like Lapland in Finland (+370%), Canada’s Churchill (110%) and Alta in Norway (+100%). To help travelers plan, Expedia has released a Northern Lights Insider Guide packed with insights on trending destinations, booking hacks, photography tips and ideal itineraries.