Over the past decade the global wellness tourism sector has gobbled up a huge segment of the travel industry’s market share. Its size was valued at $814.6 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.42% from 2023 to 2030, according to Grand View Research. Wellness tourism includes activities aimed at improving and enhancing an individual's physical, mental and spiritual well-being. Tourists indulge in physical, spiritual and mental activities by practicing yoga, spas, meditation and Pilates, and by visiting hot spring resorts. The trend of interacting with the locals of the destination who have visited and experienced different cultures promotes personal well-being.