Indian Travelers Weigh in on The Cost Aspect of Sustainability
Nearly 97 percent of Indian travelers intend to make greener travel decisions over the coming 12 months, according to Booking.com’s annual Sustainable Travel Report. Amid rising climate anxiety, Indian travelers say they are making conscious accommodation and transport choices with 83 percent of respondents feeling that doing so would help protect the planet for future generations. Now in its eighth year, the research highlights a dilemma where people are forced to choose between affordability and making sustainable travel choices. Around 84 percent of Indians think the global energy crisis and rising cost of living are impacting their spending plans. Nearly two-thirds of them (66 percent) believe sustainable travel options are too expensive, while 80 percent are willing to pay more for sustainable travel options to feel reassured they are driving impact. “India has emerged as one of the top 10 countries with 20,000 properties now being recognized for their sustainability efforts on Booking.com. We are listening and together with our partners across the industry, we are examining every part of the trip to not only support our travelers but also benefit local communities and environment,” said Santosh Kumar, country manager of India, Sri Lanka, Maldives and Indonesia at Booking.com. The report is based on insights gathered from more than 33,000 travelers across 35 countries and territories.