Virgin took a gamble when it entered the cruise space in 2021, but it clearly paid off: Virgin Voyages ranked as your No. 1 Large Ship this year, thanks to its sultry Roman and Williams–co-designed interiors and memorable touches like an onboard tattoo parlor. Now other beloved hospitality brands are following its lead in smaller spaces, transporting their signature amenities and distinctive design ethos to more intimate mega-yachts on the high seas.