Travel in Ottawa, Canada

Canada’s Indigenous tourism groups are about to face a wave of layoffs and funding cuts in coming months. 

Jun 17, 2024 • 3 min read

Three Indigenous tourism groups said Wednesday that they are joining together to push for international promotion and advocacy under a new association called Destination Original International Tourism.

Hello 2024! A new year brings new adventures and Ontario is the place to be for winter road trips to small towns. This east-central Canadian province borders the United States and the Great Lakes and is home to vibrant neighbourhoods, diverse landscapes, thrilling outdoor winter activities, rich culture, historic sites, and Canadian charm. A road trip in Ontario is the perfect way to experience the province’s rugged beauty at your own pace.

Only on Skift: What’s a key part of Booking Holdings‘ strategy to attract hotel and short-term rental guests? The company, which owns brands including Booking.com, Kayak and Priceline, spent around $6 billion on marketing in 2022 — and that was about 35% of its total revenue. A BTIG investor report published last week stated that Booking gets around 50% of its traffic direct; around 20 percent from free search engine listings; roughly 15% from social media, email, display ads and referrals, and 15% from paid search engine marketing — “and it spends billions annually to get that last piece.”