Sun, sea, surf, sand and a sleeper train to Paris: Hendaye has it all. Nestled in this less-discovered corner of the Bay of Biscay, bordering Spain, Hendaye has a quaint old centre with cobbles and cute little cafes. Head to Le Palmier for great pizza. Over the road a lovely little artisan market sells local crafts and tasty treats. If you’re more adventurous, Hendaye’s sheltered bay offers the perfect playground for beginner surfers. Sleeper trains between Paris and Hendaye mean sustainable travel is possible. Lie back, watch the world pass by and wake up in Paris for breakfast.Hannah
Digital Platform Inflyter Enables Departure Duty-Free Shopping And Pick-Up On Arrival
24.07.2023 - 06:03 / forbes.com
France-based airport retail and duty-free ordering platform, Inflyter, is expanding its presence in airports having first debuted at Beirut-Rafic Hariri Airport in 2018 with global duty-free operator Aer Rianta International. The latest placement of its smart lockers was in Lima’s Jorge Chávez International in partnership with Lagardère Travel Retail and Lima Airport Partners in Peru.
Inflyter’s app allows a traveler to order their duty-free goods ahead of getting to the airport. They can pay for their purchases in-app and collect at the store or, in the case of the Peru project, on return.
At Jorge Chávez International—currently in expansion mode and seeing a strong traffic rebound— Inflyter’s smart lockers give passengers the option to buy products via the app or in the departure shop on their way out of the country, and pick up their purchases when they return to Peru.
Just like Amazon’sAMZN smart lockers, which are widely available in several countries, Inflyter’s automated machines feature an interactive touchscreen to access the items. Passengers enter a pin or scan the barcode printed on their purchase receipt. They must also scan their boarding pass and passport, to ensure they have traveled outside the country to qualify for a duty-free purchase.
The locker—positioned outside the Aelia duty-free store (Aelia is one of Lagardère Travel Retail’s fascias) in the arrivals hall—automatically opens the relevant door so customers can collect their products.
Though it’s early days, France-based Lagardère is confident that this alternative shopping method will “increase conversion rates and potentially reach new clients,” meaning younger, digital-native air travelers like Gen Z whose numbers will top those of Millennials before the end of the decade.
By not transporting products to their destinations, passengers have less to carry and that, theoretically, can also cut fuel use on flights if this shopping habit is taken up en masse. A paper published in the Journal of Airport Management found that duty-free products taken onto aircraft increased aircraft weight and fuel burn “and are a primary source of carbon emissions for duty-free retailers.”
Following the launch of Inflyter in 2015 by founder and CEO Wassim Saadé, the platform was awarded a six-month placement on the X-Up accelerator program at the École Polytechnique in France, winning the school’s X-Grant prize two years later due to its growth potential.
The startup then joined the established Agoranov Incubator in Paris on a two-year placement before London-based Collinson Group—a $1.3 billion travel experiences and loyalty business which owns Priority Pass—invested in the company via a Series A funding round in 2019.
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