Good morning from Skift. It’s Tuesday, February 27. Here’s what you need to know about the business of travel.
09.02.2024 - 14:01 / insider.com / Taylor Swift
The Super Bowl is always a hot ticket, but this year’s big game, which boasts exciting quarterbacks, a popular host city, and, of course, Taylor Swift, is expected to be the most expensive yet.
Including the actual tickets — the cheapest going for more than $8,000 — and Las Vegas hotel rooms and flights, it’s not inconceivable to imagine most attendees could spend five figures for the weekend in Sin City.
The ultrarich, though, are expected to spend many times that.
The Super Bowl has always been a draw for billionaires and powerful executives. There are the teams’ owners — the Chiefs are owned by the Hunt family, billionaires who came from oil money, and the 49ers are owned by Denise York, who is worth $5.8 billion per Forbes — but also business types using their corporate cards to cozy up to clients, plus the uberwealthy who simply don’t want to miss out on the fun.
Last year’s game and the parties around it attracted titans from inside and outside the sports world. Elon Musk was spotted sitting with Rupert Murdoch. Fanatics’ Michael Rubin's annual party attracted billionaires like Apollo’s Josh Harris and the Patriots' Robert Kraft. Even Goldman Sachs CEO David Solomon reportedly performed a DJ set at the 2022 Sports Illustrated party.
“They want to be where their counterparts are,” Elisabeth Brown, a client manager at travel and lifestyle concierge company Knightsbridge Circle, told Business Insider. “The Super Bowl is always a draw. It’s an excuse to see the best of the best in terms of sports, parties, and entertainment.”
Las Vegas is turbo-charging that.
The location of where the Super Bowl is being held obviously dictates how much it'll cost attendees, Barnabas Carrega, the CEO of luxury travel firm GR8 Experiences, told BI. “It also dictates the type of clientele that wants to attend, especially on the corporate side.” So, Sin City may be more of a draw to some than, say, Tampa, Florida — and they're prepared to pay more for it.
The first expense is the game itself, with many wealthy football fans opting for suites. While some of the smaller boxes, which seat about eight people, can go for about $400,000, Brown said, many suites are going for over a million.
“Price points in Vegas are ludicrous,” Carrega said, adding that he’s seen suites priced as high as $2.5 million.
Many of those springing for the top-dollar boxes are sponsors and corporations, Carrega said, adding that he is exclusively working with corporate clients for this year’s event. (The one private client who inquired about tickets decided against it when they learned the price of seats at the 50-yard line: $80,000 a head.)
Included with the suites — and even some ticket packages — are food and beverages like top-end liquor and
Good morning from Skift. It’s Tuesday, February 27. Here’s what you need to know about the business of travel.
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So you want to go to the Super Bowl this weekend. Even for non-football fans, this year’s spectacle of professional sports and over-the-top entertainment — in Las Vegas, no less — could be hard to resist.
This past weekend’s Super Bowl LVIII was a star-studded event which attracted guests from around the world with as many as 1000 private jets arriving in Las Vegas. From Beyoncé to Lady Gaga to Justin Bieber, everyone wanted to see the Chiefs play the 49ers, and, of course, witness Usher’s mesmerizing halftime performance. People planning to attend huge sports and social events like the Super Bowl via private plane can face a unique, high net-worth problem — no inventory left unless you’ve booked far in advance. That’s where Wheels Up’s new partnership with Delta offers its members an alternative; flying commercial in first class with additional exclusive perks. Alternatively, members who fly commercial most of the time may charter a private plane for short and medium range flights to smaller airports or for a special occasion. The partnership offers flexibility and ensures that members won’t have to miss out on popular sports and social events with several options to choose from.
The Super Bowl helped MGM Resorts post three of the top five days in revenue it has ever recorded at hotels on the Las Vegas Strip, executives said Tuesday.
This is how powerful Taylor Swift is. She has bumped the blown door on the Alaska Airlines flight right off the front pages of the newspapers and the lead story on the news TV stations as well.
With Super Bowl LVIII in the books, the countdown has started for travelers to book their trip to New Orleans for Super Bowl LIX in 2025.The Big Easy is one of the most prolific Super Bowl hosts ever as it will tie Miami with 11 games hosted next year. Meanwhile, the Caesars Superdome will host its record eighth Super Bowl on February 9, 2025.New Orleans last hosted the Big Game in 2013. According to New Orleans & Company, Super Bowl XLVII's showdown between the Baltimore Ravens and San Francisco 49ers brought an estimated $480 million in economic impact to the city, the state of Louisiana and surrounding areas. In 2025, the city anticipates that number to be well over $500 million.The influx of visitors for the championship matchup is expected to provide a jolt to small businesses across the city and region, benefitting hotels, restaurants, cultural attractions, bars, venues, shops and transportation providers, among other businesses.Airlines are already gearing up for next year's Super Bowl, with United Airlines running a special Big Game marketing campaign encouraging travelers to book their flight to New Orleans right away to take advantage of its popular no-change fee policy.
While each Super Bowl is unique, some things never change. And in this case, it means that the Kansas City Chiefs are again Super Bowl champions and quarterback Patrick Mahomes is again going to Disneyland.
Last June, a segment on FOX 5 Vegas calling for Super Bowl LVIII volunteers caught my attention.
Las Vegas, the venue for Super Bowl LVIII, could be a synonym for the private jet business entering 2024. After all, you arrive with high hopes and some money in your pocket. You leave a winner or loser, and sometimes with a hangover, regardless of how much cash is left in your bank account.