Super Bowl tips

Good morning from Skift. It’s Tuesday, February 27. Here’s what you need to know about the business of travel.

Last June, a segment on FOX 5 Vegas calling for Super Bowl LVIII volunteers caught my attention.

The world’s most popular sporting events not only attract hundreds of millions of TV viewers, but they can also bring large numbers of travelers to host destinations. Skift reported that more than 330,000 people are expected to visit Las Vegas for the upcoming Super Bowl between the San Francisco 49ers and Kansas City Chiefs.

You’d better be swift to catch Flight AA1989. The Super Bowl LVIII takes place in Las Vegas on February 11, and American Airlines has spied a unique way to get involved. The Nevada competition will see the Kansas City Chiefs and the San Francisco 49ers battle it out, but there’s another story off the field that has also caught public attention.

Alaska Airlines has confirmed to Skift that it will launch a new advertising campaign during this weekend’s Super Bowl LVIII – and it comes just as the airline is trying to regain control of its messaging.

The Super Bowl is always a hot ticket, but this year’s big game, which boasts exciting quarterbacks, a popular host city, and, of course, Taylor Swift, is expected to be the most expensive yet.

Good morning from Skift. It’s Thursday, February 8. Here’s what you need to know about the business of travel today.

Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with credits, as well.

Good morning from Skift. It’s Tuesday, January 30. Here’s what you need to know about the business of travel today.

Travelers staying in Las Vegas for the Super Bowl can expect to pay the highest hotel room rates in the football championship’s history, according to a forecast released Monday from CoStar’s STR.

Good morning from Skift. It’s Tuesday, February 6. Here’s what you need to know about the business of travel today.

Happy Thursday, folks! Hope you’re having a great week so far. Has it been as busy for you as it’s been for us? Today our lead item comes all the way from the Middle East. Asia Editor Peden Doma Bhutia brings funding news, linking the UAE and San Francisco. Also on the agenda today is Airbnb’s new housing council – Executive Editor Dennis Schaal has the deets.

It’s a new year for events and the books are already filling up. After Taylor Swift’s Eras Tour took 2023 by a storm, and gave short-term rentals a big jolt, we wanted to see if 2024 events would have a similar effect.

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city.

United Airlines is taking a subtle dig at rival Southwest Airlines’ massive number of holiday season cancellations in an ad it’s airing during the Super Bowl on Sunday.

It’s tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast.

A mega-watt spotlight falls on Arizona on Monday as a week-long celebration of the National Football League’s title game will prove the ultimate test for the Super Bowl hosts.

Priceline is launching a new marketing campaign centered on its travel deals with an ad airing just before kickoff of the Super Bowl on Sunday.

The Kansas City Chiefs weren’t the only ones celebrating on Sunday night. The companies that shelled out for spots during the big games, which more than 100 million people were expected to tune in to see, are watching closely as social impressions, commentary, and — in some cases — sales roll in.

The winner of the Super Bowl usually says they’re going to Disney World. But even the Magic Kingdom would have a hard time competing with the pomp and circumstance in the Bay Area during the week leading up to this year’s big game.