Lovers of luxury and wellness, get ready: Six Senses is headed to the Lowcountry.
09.02.2024 - 12:24 / skift.com / Sean Oneill / Brand Marketing
Hilton is continuing a more than three-decade tradition of running TV ads during the Grammy Awards: On Sunday, it released spots touting why music lovers and concert-goers should pick its brands when booking hotels.
One ad shows Grammy-nominee Laufey (Laufey Lín Bing Jónsdóttir, a singer-songwriter from Iceland) performing at the Conrad Los Angeles. The clip captures moments from a mini-concert that Laufey performed for a group of fans. Travelers had redeemed points they had earned in Hilton’s loyalty program to see the show.
Laufey has been nominated in the “Best Traditional Pop Vocal Album” category for her release, Bewitched. She is slated to perform during the awards show.
The Laufey ad touts that Hilton’s Honors program occasionally offers concerts like these as redemption opportunities. The hotel company also lets guests redeem Hilton Honors points toward live concerts and sports matches sold online by Ticketmaster.
The Laufey ad also notes that Hilton enables guests to book two rooms that are connected with an internal door — an amenity that especially appeals to families and other group travelers. Hilton is one of the rare hotel companies to let guests have confirmed bookings of adjoining rooms online.
It’s not surprising that a hotel company would want to associate itself with live music. The past year’s powerhouse stadium tours by Taylor Swift and Beyoncé have reminded hoteliers of the surges in demand that can come from concertgoers.
Hilton is running a second ad during Sunday’s Grammy’s that aims to pay homage to the fans who generate sold-out stadium tours and celebrate the world’s top musical artists. Set to a soft soundtrack of ambient noise, the Hilton ad strives to woo concertgoers to consider booking a room at one of their properties to see their next live event.
To amplify reach, Hilton has released a similar version of the Laufey ad in vertical format on platforms like TikTok. Recutting and remixing ads to reach different audiences where they are is a key strategy, according to Hilton’s chief marketing officer, Mark Weinstein.
Lovers of luxury and wellness, get ready: Six Senses is headed to the Lowcountry.
Iceland blows away concerns. Its small population isn't worried about isolation or continuous winter darkness, instead focusing on its glowing passion for music and all things cultural.
Hilton said Tuesday it plans to let travelers book upscale outdoor lodging, or “glamping,” through its website and app later this year thanks to a licensing deal with operator AutoCamp. The hotel group will let members of its loyalty program earn and redeem points at the campsites run by AutoCamp, featuring amenity-filled tents, cabins, and Airstream trailers.
Hilton announced a new partnership with outdoor hospitality company, AutoCamp, to offer their unique, nature-centric accommodations on Hilton’s direct booking channels, and Hilton Honors members a new way to earn and redeem their points.
You'll soon be able to earn and redeem Hilton Honors points for a journey into the great outdoors.
Oh la la! Toronto is in for a touch of Parisian elegance on Thursday, February 29, 2024. Frenchy, a sophisticated yet welcoming bar and brasserie, is situated conveniently in the heart of downtown within the main lobby level of the recently renovated Hilton Toronto. Crafted to be the focal point of the property, Frenchy exudes an atmosphere that seamlessly combines sophistication with a touch of cheekiness. With its effortless indulgence and uncomplicated approach, the eatery promises to be an unforgettable destination.
When Mario Matulich thinks of hotel chains with great customer service, he thinks of Marriott, IHG and Hilton — especially Hilton.
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the opening of participation for MATTA 2024 which is held for Malaysia and the Southeast Asian region from 22-24 March 2024. The participation opportunities are limited in consideration to the space available in the event.
The nail-biting action of True Detective: Night Country takes place in the fictional town of Ennis, Alaska—a.k.a., “The End of the World.” Although the filmmakers, led by creator and showrunner Issa López, did go on a research trip to Alaska, the HBO series really came to life in Iceland, where most of the episodes were shot on location, at night, in the dead of winter. It was a massive undertaking for series producer Mari-Jo Winkler and production designer Daniel Taylor, who spent 14 months in Iceland to prep and shoot.
Coming to Cancun and not staying on the beach may seem downright nonsensical to some. But I'd argue that you really need to see and experience Canopy by Hilton Cancun La Isla before coming to that conclusion.
Good morning from Skift. It’s Thursday, February 15. Here’s what you need to know about the business of travel.
Marriott International is the world’s largest hotelier, but Hilton Worldwide is a close rival. The following are noteworthy details from the latest annual 10-K filings for Marriott and Hilton.