Pure Michigan is back. The advertising arm of Travel Michigan, the state’s official tourism promotion office, is launching a national winter marketing campaign for the time since 2019, featuring videos showcasing Michigan as a prime destination for cold weather adventures.
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skift.com
11.02.2024
Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests
In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.
skift.com
09.02.2024
GetYourGuide's TV Ad Blitz Aims to Challenge Viator in the U.S.
GetYourGuide has been rolling out its largest brand advertising campaign in the online travel agency’s history, with plans to run national TV ads during the March Madness basketball tournament and the Academy Awards.
skift.com
09.02.2024
Hilton's 2024 Grammy Ad Spotlights Icelandic Musician Laufey
Hilton is continuing a more than three-decade tradition of running TV ads during the Grammy Awards: On Sunday, it released spots touting why music lovers and concert-goers should pick its brands when booking hotels.
skift.com
19.01.2024
Top Hotel Brands Ranked by U.S. TV Ad Spending
Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award snows, and TV news — despite more attention shifting to streaming platforms.
skift.com
31.10.2023
IDEAS: Robert De Niro and Asa Butterfield Star in Uber Campaign
A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.
skift.com
25.08.2023
United Airlines Takes Aim at Southwest in Super Bowl Ad
United Airlines is taking a subtle dig at rival Southwest Airlines’ massive number of holiday season cancellations in an ad it’s airing during the Super Bowl on Sunday.
skift.com
25.08.2023
Online Travel Agency Exoticca Launches Campaign With Movie Trailer-Like Ads
Exoticca, a Barcelona-based online travel agency focused on affordable luxury tours and vacation packages, launched its first-ever brand campaign this year. The campaign, titled What a Time to be Alive, debuted in early January with TV spots in Canada and the United Kingdom and digital ads in the United States, Mexico and Spain.
skift.com
25.08.2023
Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads
Hotels.com is turning to celebrities to provide sales pitches in a campaign appearing on its own digital channels instead of TV.
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