Marriott International, Inc. announced plans to grow its portfolio in Europe through nearly 100 conversions and adaptive reuse projects by the end of 2026, which represent over 40 percent of its overall European development pipeline.
The company announced the news at the International Hospitality Investment Forum in Berlin, Germany. Marriott currently offers over 800 properties across 25 brands spanning 47 different countries and territories in Europe. In 2023, the company achieved record growth that it expects to continue into 2024 and beyond.
The nearly 100 hotel projects represent over 12,000 rooms. Countries seeing the most growth for this development include Italy, the United Kingdom, Spain and Türkiye.
One brand that will add five properties in the United Kingdom and Türkiye by the end of 2025 is the new midscale Four Points Express by Sheraton. Moxy Hotels, AC Hotels by Marriott, Four Points by Sheraton and Residence Inn by Marriott comprise over a quarter of anticipated conversions and reuse projects expected to open by the end of 2026.
Tribute Portfolio and Autograph Collection properties comprise over 20 percent of this growth. Luxury brands such as The Luxury Collection, W Hotels, The Ritz-Carlton and St. Regis Hotels & Resorts comprise 10 percent of the growth.
“We are seeing significant interest from independent hoteliers, developers and investors looking to leverage the efficiencies and advantages of renovating and rebranding existing hotels and properties," said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa at Marriott International. “Adding an existing property to our portfolio provides access to Marriott Bonvoy, our well-established loyalty program, our sales and marketing platforms and our global customer base.
“This in turn gives Marriott the opportunity to further expand the breadth of our brand portfolio for our guests and members,” continued Briet. “We are particularly seeing momentum across The Luxury Collection, Autograph Collection and Tribute Portfolio brands which allow hotels an opportunity to keep their identity and personality while pulling into the power of Marriott’s global systems.”
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
It’s almost summertime, and those family vacations aren’t going to plan themselves. If you are hoping to earn points and miles for upcoming trips to sunnier (or cooler) climes, there are some travel promotions that can double or triple those loyalty program earnings. And for the jetsetters who want to redeem those hard-earned points and miles, now is the time to start looking to find the best deal.
Airbnb is taking themed accommodations to the next level with its new Icons category, featuring a collection of stays that offer an immersive experience centered around music, film, television, art, sports and more.
At Patina Maldives, Fari Islands, the tranquil beauty of the archipelago meets cutting-edge artistic and environmental consciousness. This year, the resort played host to Sassan Behnam-Bakhtiar, a master painter renowned for his dedication to sustainability in art. His latest project, "Life Energy", is a series of unique 'Living Paintings' developed during his residency, which vividly embody his artistic vision and his commitment to environmental care.
Marriott raised its forecast for 2024 profitability on Wednesday after predicting continued travel demand worldwide. But analysts spent the earnings call focused on travel booking behavior in the U.S., where post-pandemic domestic demand may be cooling.
Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises are joining forces in a global partnership deal that will let travelers take advantage of perks and discounts across all four of the powerhouse brands.As part of the massive deal, millions of customers who are members of each brands’ loyalty and casino rewards programs will now have access to “reciprocal benefits.” The loyalty programs include Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Moving forward, members of all of the programs will earn reciprocal benefits anytime they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ships.“We see this as a marriage made in heaven,” Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services, told TravelPulse during a recent interview."If you’re customer of Hard Rock, now you don’t just have benefits with Hard Rock, you also have benefits with Royal Caribbean and Celebrity. And conversely if you're a Royal Caribbean or Celebrity member, you now have benefits with Hard Rock.”
Jewel Changi Airport (Jewel) enters its fifth year on a strong footing, welcoming more visitors as travel recovers. In tandem with the growth in passenger traffic at Changi Airport, it has witnessed a corresponding uptick in footfall traffic, registering a 26% increase for financial year 23/24[1] compared to the previous year. Overall sales also grew by 20%. Of the total footfall registered, 30% were overseas travellers, with the top five nationalities being tourists from China, Malaysia, Taiwan, United States of America and Indonesia.
Standing tall above Sydney’s Darling Harbor, the recently opened W Sydneywill command your attention before you even step foot inside. The feeling of marvel doesn’t stop once you enter the building; an illuminated vertical promenade inspired by the Australian Waratah flower leads you into the heart of the hotel where 585 rooms and many thoughtfully designed communal enclaves await. The largest W property to date, W Sydney welcomes visitors and Sydneysiders to enjoy round-the-clock moments big and small. From the sprawling rooftop pool to small tipples in your room, this hotel is designed to create your own adventure and symbolizes a new chapter for W Hotels.
Chiang Mai's relaxed atmosphere, affordable lifestyle and unmatched versatility makes it an outstanding vacation spot for families in search of fun, ease, education and unforgettable moments.
Marriott International became the largest global hospitality company to receive approval from the Science Based Targets initiative (SBTi) for both its near-term and long-term greenhouse gas emissions reduction targets this week.
Marriott’s carbon-reduction plans received a seal of approval from the world’s main verifier of corporate climate targets. The giant hotel operator said Monday that the Science Based Targets initiative (SBTi) had approved its near-term and long-term science-based targets.
A Florida man returned from a trip to Switzerland with his wife last September to discover he was facing an unexpectedly massive phone bill, Tampa's ABC Action News reported.