W Sydney Wows With Vibrant Design And Signals A New Era For The Hotel Brand

26.04.2024 - 18:15 / forbes.com

Standing tall above Sydney’s Darling Harbor, the recently opened W Sydneywill command your attention before you even step foot inside. The feeling of marvel doesn’t stop once you enter the building; an illuminated vertical promenade inspired by the Australian Waratah flower leads you into the heart of the hotel where 585 rooms and many thoughtfully designed communal enclaves await. The largest W property to date, W Sydney welcomes visitors and Sydneysiders to enjoy round-the-clock moments big and small. From the sprawling rooftop pool to small tipples in your room, this hotel is designed to create your own adventure and symbolizes a new chapter for W Hotels.

W Hotels have always been synonymous with community and culture, filled with buzzy spaces conducive to socializing. George Fleck, the newly appointed VP and Global Brand Leader of W Hotels sees W Sydney as an extension of this ethos catering to the new generation of luxury travelers. “The brand has always been a catalyst of culture,” says Fleck. “Places where interesting people come together to celebrate, learn something new, expand their horizons, and find ways to connect with each other.” The W Sydney has no shortage of places to mingle but is also the ideal place for the business traveler to find moments of peace after a long day.

The perfect day at W Sydney starts with an abundant breakfast; Australians are famous for their love of “brekkie” and the hotel goes above and beyond to make any morning food cravings happen. From smoothies to eggs to congee, you can eat to your heart’s desire paired with an energizing coffee while you strategize your next move. Sydney has a wide array of activities to enjoy from climbing the famous Harbor Bridge to surfing in Bondi Beach, there’s a lot to experience, especially if you like water-based activities.

However, with a hotel as large as the W Sydney you also always have the option to just stay there. Book a massage at the hotel’s AWAY spa to ease away any tension in your limbs then enjoy the saunas and individual showers to feel rejuvenated. Fancy a little bit of sun and a swim? Head to the 29/30th floor to their rooftop pool which offers stunning views of the city while you swim laps. After a busy day of spa-time and swimming, return to your room to enjoy a pre-mixed cocktail in partnership with local bar Sammy’s; they’ve re-imagined classic cocktails with a twist like a Chamomile Martini or Jasmine Negroni. Pour yourself a seamless and delicious drink without having to rummage through your minibar in search of a just-good-enough mixer like in other hotels.

Speaking of treating yourself, while dessert is sometimes an afterthought, 2AM: dessertbar is a destination dedicated specifically to sweet treats by