This article originally appeared in the April issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.
28.03.2024 - 11:55 / skift.com / Sean Oneill
Marriott Vacations Worldwide on Thursday launched its first collection of timeshares in cities, a sign of growing demand for timeshares beyond traditional resort locations.
The Marriott Vacation Clubs City Collection has properties in seven U.S. cities, including New York, Boston, and San Francisco.
City timeshares will remain a minority part of the group’s 90-plus portfolio of properties, but executives say the data points to rising interest.
“We knew, for example, before we announced our New York City Marriott Vacation Club that our owners stay in New York about 200 nights a day, on average, by exchanging their points for Bonvoy points and then using those Bonvoy points to stay in New York City at Marriott hotels,” said CEO John Geller.
When travelers use points that way, the company can’t always fill the timeshare units left vacant. Having guests go to timeshare clubs instead is more consistently lucrative.
Marriott Vacations Worldwide has picked Waikiki, Charleston, and Savannah as places to open its next city clubs.
One complexity of opening timeshares in cities is that it’s impractical to translate the resort concept of a traditional seaside destination into an urban setting. To compensate, Marriott Vacations will try to woo travelers with a few distinctive amenities.
In New York City, for instance, there’s a rooftop bar with a clear, close-up view of the Empire State Building. In Boston, a timeshare building gives guests access to a viewpoint from a public clocktower that’s a city landmark.
In Waikiki, it plans to open a seven-story, 110-guest room timeshare property by year-end. Proposed rooftop amenities include a pool, fitness center and bar and access to two floors of stores.
Another promised amenity is helpful advice. Each property in the network has what’s essentially a concierge, called a city insider, to provide knowledgeable help on the area’s restaurants and travel experiences to owners, members, or other guests.
For Marriott Vacations Worldwide, the city timeshares could lead to more recurring revenues, via management fees charged to owners. Each club will also have a sales center, which could help tap into new urban demographics to find new customers.
This article originally appeared in the April issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.
From Moorish monuments and Roman ruins to Gothic gargoyles and modern marvels, these cities have glorious design masterpieces.
As excitement builds for the NFL Draft, Detroit is trying to entice football fans to get off the couch to explore the city.
MGM Resorts CEO and president William Hornbuckle made around $38 million in pay in 2023, more than the CEOs of rival casino resort operators Wynn Resorts and Las Vegas Sands, as detailed in recent SEC filings.
Ben Drew, president of Tripadvisor’s travel experiences brand Viator for the past four years, announced on Tuesday that he would leave the company on April 12 for “a new opportunity in a new industry.”
A 4.8 magnitude earthquake hit northern New Jersey on Monday, halting air traffic in the area and causing delays on Amtrak.
The luxurious Aguas de Ibiza Grand Luxe Hotel reopens for the 2024 season with a new Peruvian group dining proposition to complement its existing eco-wellness offering. Ideally located in the vibrant Santa Eulalia region, the 5-star hotel comprises 145 airy and spacious rooms and suites, many of which offer breathtaking views of the Mediterranean Sea. The pet and family-friendly hotel embraces a holistic approach, rooted in Feng Shui interiors based on natural elements. Characteristic seashells and iridescent tiles feature across the hotel’s rooms and shared spaces, said to eliminate bad energy and restore harmonious balance.
Hilton said Wednesday it had acquired a majority controlling interest in Sydell Group, the owner of NoMad Hotels.
Captivating design, mindful moments, and vibrant dining destinations await at JW Marriott Hotel Nairobi within Kenya’s cosmopolitan capital city.
The Hungarian gateway continues efforts to culminate an extensive network which now encompasses 122 cities and 130 airports, served by 39 airline partners.
The collection offers Owners, Members and guests curated experiences in the heart of vibrant cities.
As the largest carrier at Sonoma County Airport since 2007, Alaska Airlines now offering service to seven nonstop destinations.