A holiday is always a good day to market travel deals. But what about a holiday that comes not ‘but once a year’ like Christmas, but just once every four years?
09.02.2024 - 11:47 / skift.com / Dennis Schaal
If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.
That’s because Expedia Group became Netflix’s first global partner in its ad-supported plan, a move that Expedia hopes will help its global expansion throughout 2024, the companies said.
Expedia Group’s ad campaign via Netflix begins in Japan “as Expedia re-establishes its position with a significant national campaign,” according to Expedia. Other countries that will be part of the campaign include the U.S., Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil.
The partnership between Expedia and Netflix, which counts 23 million monthly global active users, includes a technology element. The companies said Netflix and Expedia will be “alpha measurement partners” in the UK and Brazil in an effort to hone measurement analytics.
Expedia said the advertisements, which are part of the company’s “Made to Travel” campaign, will be localized to each market.
The ad blitz debuts this month in Japan and the company crafted it specifically for Japanese travelers, Expedia said.
“’Two Step’” tells the story of a group of friends traveling to the USA for their passion, line dancing. The global brand platform is localized to Japanese culture as ‘Expedia. Step out. Everyday.’”
Hiro Murai directed the ad, which features Expedia’s price tracking features, and will air in 60-second spots.
A holiday is always a good day to market travel deals. But what about a holiday that comes not ‘but once a year’ like Christmas, but just once every four years?
In Manhattan's shadowno more, Brooklyn is the place to find some of New York City’s most exciting and original eateries.
Though her work on Saturday Night Live keeps her tethered to New York City, comedian Chloe Fineman can most often be found criss-crossing the country to film in Los Angeles or back to the Bay Area, where she grew up. Recently, for her campaign with Nütrl Vodka Seltzer, she got to see a new place: Mexico City. “First of all, my brain still can’t understand how it’s a three-hour flight from LA [and five hours from New York], so I could meet all my friends in the middle,” she says. “And it was the most beautiful city. We saw luchadores wrestling, and the food was unbelievable. Some of the best meals in my life were in Mexico City!”
Altree Developments, a Toronto-based, multi-generational, full-service development company is set to redefine luxury living in St. Maarten and today announces they have launched sales at their newest development, Vie L’Ven (life to life), a luxury resort and residences with 280 units, that is slated for completion in 2028. “Vie L’Ven seamlessly coalesces the influences of both French and Dutch cultures which are truly represented in this incomparable development through exceptional living, dining and wellness experiences,” says Zev Mandelbaum, founder of Altree. “Serving as a love letter to St. Maarten, Vie L’Ven encourages homeowners and guests to embrace living life to the fullest, while soaking in the island’s natural beauty and tranquility, where European culture blends effortlessly with Caribbean aptitude.”
Mountain lovers can experience the new must-visit winter destination as COTTON CLUB ANDERMATT throws open its doors offering guests luxurious comfort, winter sun, and an immersive experience in the clear, bright, Alpine glow – Switzerland’s coolest new location. The brainchild of Norwegian entrepreneurs Christian and Merete Marstrander, COTTON CLUB ANDERMATT brings the COTTON LIFESTYLE to life. Known for their passion for both snow and sand, the Marstranders have created a forward-thinking vision of hospitality that has now arrived in Andermatt. With world-class service, meticulous attention to detail, and a dedication to ensuring each guest feels the special effect of the Cotton Club lifestyle, they have transformed Andermatt into a winter destination like no other.
Holland America Line is elevating its award-winning Alaska Cruisetours in time for the 2024 season with room upgrades at McKinley Chalet Resort and a new, included tour in Dawson City, Yukon. Alaska Cruisetours combine an Alaska cruise with an overland tour to Denali, and Holland America Line is the only cruise line that extends those tours into the Yukon. Balconies will be added to 28 river-view rooms at McKinley Chalet Resort — Holland America Line’s hotel property at Denali National Park — upgrading them to the Denali Suite category. In addition, a new Deluxe category of non-balcony rooms with suite amenities is being introduced. For the excursions, guests on select Denali and Yukon Cruisetours will have a new “Klondike Gold Tour” that expands on the region’s famed gold rush experience. The tour visits the original discovery claim site that launched the gold rush and Gold Dredge 4.
Melodic mantras and warm oil repeatedly poured across the lower back are parts of Kati Vasti, an Ayurvedic therapy that Karina Steward, founder and chief wellness officer of Kamalaya Wellness Sanctuary in Koh Samui, Thailand, swears would put anyone in a pleasure coma. “It's like when you rub oil on the back of a baby and they just pass out,” she explains. But for women experiencing menopause, who are subject to nervous system overload, adrenal burnout, and sleeplessness, such treatments can feel especially powerful, Steward notes. It's one of many tools in Kamalaya's new Radiant Bliss program, a combination of Eastern and Western therapies. Stewart designed it to address women's health concerns at all points in the biological cycle, but the program particularly helps those enduring the mood swings, hot flashes, weight gain, and insomnia that are part of what was once referred to as “the change.”
Our family of five travels fairly frequently. We've been to Iceland, Amsterdam, Portugal, Hawaii, London, and more with our kids as they’ve grown. One of the best ways we’ve managed to make the trips enjoyable for all of us and to stay connected to our kids while on vacation is to schedule “home days.”
When my husband and I started toying with the idea of taking my teenagers on a whale-watching expedition cruise, we had no idea what to expect. While we’d cruised on several major cruise lines in the past, hopping on a 100-passenger ship run by National Geographic and Lindblad Expeditions felt far different than anything we’d done before.
A 14-part adaptation of David Nicholls' best-selling novel 'One Day' has been a surprise smash for Netflix, with viewers hooked on the 'will-they-won't-they drama between two friends.
Expedia Group has pulled a Vrbo ad in Canada because its use of a traditional Newfoundland and Labrador folksong triggered a backlash.
EaseMyTrip.com has entered the hospitality market with the announcement of a five-star hotel in Ayodhya. The online travel agency is investing up to INR 1 billion ($12 million) in the project through a joint venture with Jeewani Hospitality. Nishant Pitti, CEO and co-founder, EaseMyTrip, said that since January 22, more than 2.4 million visitors have gone to the pilgrimage city. This, he said, indicates a significant business opportunity.