Marriott continues to be a go-to choice for Saudi Arabia when it comes to operators for hotels within the giga-project portfolio. The U.S. hotel giant will be involved in every government-backed tourism project – the latest is an AlUla hotel.
25.08.2023 - 14:13 / skift.com / Carley Thornell
Interest in adventure travel shows no signs of abating – so why should hotels for those who love to ski, snowboard, or climb kick back in a run-of-the-mill space?
Re-envisioned mill space – or 100,000 square feet of a former warehouse, to be exact – is just where those satisfying their wanderlust should land, said Tommy Trause of Salt Lake City’s new Evo Hotel.
The head of new locations and hospitality, Evo and Evolution Projects said the new 50-room property in Utah’s capital was always envisioned as an “adventure hotel,” with design being most integral to the concept.
“Different passions bring different types of people together, whether you like skiing, surfing, mountain bikes, or art. We always had this idea of a hospitality ecosystem, where there’s action, connection, and learning,” Trause said. “We wanted to intentionally design a space that catalyzes these creative collisions between people.”
At Evo, that comes together physically and in metaphor and vernacular.
“We’re maniacal about that flow-through space,” said Trause. “Every three feet, we want texture, diversity, we want people to explore and see a story that celebrates Salt Lake City.”
Trause and his team refer to the Evo complex not as a hotel but as a “campus.” All along, they pictured the lobby as an “artery,” he said.
“Our Great Hall is a central meeting spot stitching together different warehouse buildings with lots of movement, people, and activities,” Trause said.
Those activities are all accessible via the hall, which connects the 26,000-square-foot Bouldering Project indoor gym with climbing, yoga class space, a fitness studio, and a 5,000-square-foot indoor/outdoor skatepark. Each is open to hotel guests and the Salt Lake community.
Lighting plays a role at Evo from the moment anyone arrives, said Trause, who enlisted Blackmouth Designs to create “more than a fixture, but a conversation piece.” In the Great Hall, their eye-catching installation casts a prism from on high. Two hundred suspended mini disco balls gleam, arranged to mirror the topography of Mount Superior.
From there, a multistory mural at the open stairway to the guest rooms portrays the state’s original snowbird – a native chickadee – stretching its talons, ready to snatch an ascending cable car at Snowbird mountain.
The hotel’s architectural expanses serve as a metaphor for the broadening and diversification of the state’s capital. Utah was the country’s fastest-growing state from 2010 to 2020, drawing in young, adventuresome professionals to industry hubs like that of Goldman Sachs. Development has resulted in several new hotels that are decidedly different from Evo’s approachable industrial aesthetic: 700-room Hyatt Regency, attached to Salt Palace
Marriott continues to be a go-to choice for Saudi Arabia when it comes to operators for hotels within the giga-project portfolio. The U.S. hotel giant will be involved in every government-backed tourism project – the latest is an AlUla hotel.
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