Vibe tips

Colorado’s Westin Riverfront Resort & Spa hires Scott Steffek for unique new position.

Interest in adventure travel shows no signs of abating – so why should hotels for those who love to ski, snowboard, or climb kick back in a run-of-the-mill space? 

Some hoteliers take a stand-back approach, outsourcing most of the concept creation and design. Then there’s Palisociety’s founder and CEO Avi Brosh — who’s involved in every last detail.

The founders of Urban Cowboy opened their first boutique hotel in Williamsburg, Brooklyn, in 2014 without a real plan. Little did they know they were starting a minor hotel empire.

When Trilogy Hotel Montgomery, Autograph Collection, opened this spring in Montgomery, Alabama, it claimed to be the city’s first boutique hotel. The property is attempting to cater to what local tourism officials call “purposeful travel,” suggesting an approach that might inspire hoteliers in other small cities with similarly rich histories.