New Hotel Tech: Room Service Robots and Holograms

25.08.2023 - 13:19 / skift.com / Justin Dawes / New Hotel

There are nearly 350 exhibitors showcasing hospitality tech products this week at the HITEC conference in Toronto. Property management systems and new door locks are critical for business.

But those aren’t the displays drawing crowds. It’s, of course, the robots and the holograms. Because even in a giant room full of hoteliers serious about finding the best products, everyone loves a good robot. 

Below are some of the most unique products from HITEC. 

A crowd was gathered around the Robotis booth this week to watch a robot called Gaemi wheel around a model hotel. 

The robot, complete with an AI-enabled arm for pressing elevator buttons and knocking on doors, was demonstrating its ability to find its way through a hotel to deliver wine directly to a guest’s room. 

Robotis is a public company based in South Korea that has been making humanoid robots for 20 years. Now, the company is ready to strengthen its presence in the hospitality industry, according to Aaron Park, chief business development officer for Robotis.

The company has Gaemi robots in some hotels, including Courtyard by Marriott and Mayfield Hotel & Resort, in Japan and South Korea. 

“But in North America, it’s our first time ever,” Park said. 

Robotis is in search of hotel companies that would like to take part in a pilot program. 

“After Covid, as we recover, many people have been asking for something that can at least help with a portion of the [staff] shortages in the delivery aspect,” Park said. 

There were plenty of holograms this year. 

The first was of Frank Wolfe, the CEO of Hospitality Financial and Technology Professionals, which hosts the annual conference. His pre-recorded hologram told attendees, “Welcome to HITEC,” as they entered the conference area.

Attendees could become holograms themselves in a demonstration on the exhibition floor by the company Holoconnects. 

On one side of the booth, the attendee stands in front of white backdrop and looks at the camera setup. On the other side of the booth, that video is projected into the Holobox product, a box lined with LED lights and concealed Bose speakers, meant to create the illusion that someone is actually standing inside. 

Netherlands-based Holoconnects is promoting the product to the hotel industry — with its first location in the new Aiden hotel in Herning, Denmark — as a way for front-desk staff to serve several hotels from one remote location.

(See Skift’s story with comments from Holoconnects CEO Andre Smith.)

Piaggio Fast Forward is selling Gita, a robotic storage container that can follow its owner at a speed of up to six miles per hour. 

The company had been focused on the consumer market, but Dominic Locasio was hired this year as senior director of hospitality