Andrew Carnie travel tips

The feeding frenzy of "Soho House is so over"-coded stories reached a crescendo earlier this year.

Soho House’s share price closed Friday up 3%, with investors modestly liking what the membership club operator had to say about its recent performance.

Soho House, a brand offering members’ clubs and hotels, reported Friday that it lost $57 million in the fourth quarter but had seen a significant increase in its membership count.

You'll be waiting a long time to get into Soho House in some of the world's largest cities.

Soho House is a brand with bona fide British celebrity and royal bragging rights: Prince Harry and Meghan Markle had their first date at one in London. Soho Farmhouse, the brand's countryside inn a two-hour drive outside London, has hosted everyone from former U.K. Prime Minister David Cameron to Princess Eugenie and (my personal favorite) top-selling U.K. band Girls Aloud.

Nick Jones said on Wednesday that he would step down from being CEO of Membership Collective Group nearly three decades since he founded the original Soho House that eventually led to the creation of the public company and owner of the Soho House chain.

Soho House & Co. wants its social clubs to stay popular — but not too popular.