The ball is rolling forward for Wyndham's upcoming brand developed in partnership with lifestyle hotel maven Sam Nazarian and Grammy Award winner Marc Anthony.
The ball is rolling forward for Wyndham's upcoming brand developed in partnership with lifestyle hotel maven Sam Nazarian and Grammy Award winner Marc Anthony.
Wyndham’s top boss wants to shed his hotel group’s reputation for focusing on economy hotels in the U.S. through a strategy to expand worldwide and offer brands that range from economy to luxury.
LOS ANGELES -- Nearly four years after selling off its hotel brands and management platform to Accor, lifestyle hospitality pioneer SBE is jumping back into hotels in a big way.
Sam Nazarian’s SBE is returning to the hotel business: It said Monday it was planning to offer new “smart lifestyle” hotels as part of Wyndham Hotels & Resorts’s Registry Collection, a soft brand.
Wyndham Hotels & Resorts, lifestyle hotel maven Sam Nazarian and Grammy Award winner Marc Anthony doing anything together might sound like the beginning of a joke, and yet here we are with news that these unlikely bedfellows are launching a new lifestyle hotel brand.
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