This Is the Best Way to Measure Travel Performance
24.09.2023 - 00:59
/ skift.com
/ Jason Clampet
While we are focused on delivering the best global travel event this week, we also have a job to do delivering the essential travel news. So we did, and we also delivered something new: a comprehensive travel stock index that captures the breadth and the impact of the global travel industry. But no stock index currently does this because they are each split along categories that don’t serve the industry.
But as Skift Research Head of Product Strategy Seth Borko writes, “the goal of Skift Research’s Skift Travel 200 is to rectify this problem and to build a stock index designed for the travel industry from the ground up.” And it does.
The Biggest Travel Headline This Week
The Skift Travel 200 stock index will be the first benchmark to capture the $1 trillion-plus market for public travel stocks. It brings the travel industry to you in a single number. Use it to better understand each sector of the travel industry and how they compare to broader financial performance.
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