cntraveler.com
18.08.2023
Meet the Designers Transforming West Africa's Largest Cities Into Global Fashion Capitals
For decades, American and European fashion houses have reduced African design ideas to stereotypes. Now a wave of West African brands are asserting their identities by championing methods and materials that are woven with the designers' own narratives. “There is a wealth of knowledge and experience that could be lost if we do not evolve,” says Nkwo Onwuka, founder of NKWO. Celebrating craftsmanship that offers a window into countries like Nigeria and Ghana, these labels are preserving age-old techniques rooted in tradition—and building a global following in the process.