European travel commission tips

Europe’s tourism in Q2 2024 surpasses 2019, driven by a 6% rise in foreign arrivals and 7% in overnights, fueled by intra-regional travel.

75% of Europeans plan to travel between May and October 2024, with interest in leisure travel rising 5% compared to last year. Older age groups are especially eager to travel, while younger travellers are more likely to book in advance.

A landmark development for air and sea transport in South-Eastern Europe set to bolster societal cohesion and facilitate travel between Romania, Bulgaria and other Schengen Zone countries.

European tourism nears pre-pandemic levels in 2023, driven by strong intra-regional and US travel, despite economic pressures. Uneven growth seen across destinations, with Southern Europe leading the rebound

Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Go Türkiye rejoins Europe’s association of national tourism boards from 2024. ETC welcomes new associate members from the private sector – the Hilton Group, Mastercard, Miles Partnership and Queer Destinations.

Despite rising household expenses, nearly 60 percent of European travelers won’t cut back on traveling or spending on trips in the next six months, according to a survey by the European Travel Commission.

Most European travelers plan to take spring and early summer in the next months, according to a European Travel Commission survey. Around 40 percent will travel in June or July, while only 23 percent expect to travel in August and September, down 9 percent year over year. In April and May, almost 30 percent will take or took a trip.