Hertz tips

Good morning from Skift. It’s Thursday, December 8. Here’s what you need to know about the business of travel today.

Hertz has been a remarkable turnaround story of the pandemic, during which it went into a massive bankruptcy, came out of it under an investor group led by Knighthead Capital and Certares, and then went public a year ago.

Hertz is polishing its affordable car rental brands Dollar and Thrifty to help grow sales from more price-conscious business travelers.

Global car rentals rocketed during the end-of-year holiday break, with more than three times the amount of seven-day bookings compared to the 2019 winter holiday period.

Good morning from Skift. It’s Wednesday, February 8. Here’s what you need to know about the business of travel today.

Uber and Lyft are focusing on their loyalty programs, with new partnerships designed to keep members ordering cars, meals and groceries for longer periods of time.

Uber is extending the reservation period to pre-book rides from 30 days to 90 days to help boost its airport business.

Ride-sharing firm Lyft has appointed David Risher, a former Amazon and Microsoft senior exec, as its new CEO.

Car rental company Hertz’s corporate business has yet to recover to 2019 levels in the U.S.

It’s been a bad week for Hertz. And it could be just the first of many bad weeks to come.