Hotel pipeline tips

On August 16, Marriott International opened its 9,000th property, with the debut of The St. Regis Longboat Key Resort in Florida. Meanwhile, Hilton Worldwide said Friday it had opened its 8,000th property.

As president of STR, Amanda Hite oversees the hospitality division of parent company CoStar, and her 290-person team produces the hospitality sector’s most widely read benchmarking reports.

A report JLL Hotels & Hospitality will publish this week finds that the Sunshine State’s top hotel markets have been outpacing national averages for revenue growth. Florida’s markets have also shown gains in pricing power even after adjusting for inflation. These trends are encouraging further hotel development there, says JLL.

Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.

Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton. It has, however, grown its rooms and pipelines more slowly than Hilton for many years, with 3.2% Net Unit Growth (NUG) in 2022 vs Hilton’s 4.5%, as shown in the chart below.