Personalization tips

Discover insights from industry leaders at the Tourism Innovation Summit on how hyper personalization, powered by technology and data, is reshaping the tourism ecosystem and enhancing customer experiences.

Artificial intelligence will soon recommend personalized services to hotel guests based on their previous stays and preferences thanks to its emerging hyper-personalization features, revealed the CEO of a US-based AI insights company.

While many travel companies fret over delivering personalized recommendations to potential or existing customers through artificial intelligence and other technologies, Tripadvisor is supplementing those efforts the old-fashioned way — by emailing a quiz.

Sales and marketing has been a long established role in the core teams of hotels around the world. There’s a lot to it, but the role generally entails driving demand for a property, liaising with trade partners, and strategically positioning the hotel in the market and with press.

AI has the potential to transform the ways travel companies offer hyper-personalized customer service, and the industry could make a notable shift in that direction as early as next year.