Travel To Italy Like An Insider With The Best Local Experts

28.04.2024 - 13:53 / forbes.com

I absolutely love Italy, for many different reasons. But I hate the way in which many Americans go about planning trips there. Survey after survey shows it is the number one dream destination for U.S. leisure travelers, but the way those travelers get their information and advice gives me nightmares.

Throughout the years I’ve heard people say over and over that “I was told to do this in Italy,” or “I was told not to do this in Italy.” By who? “A friend.” I have close friends who recently planned their entire 12-day trip on the basis of another couple they knew who gave them advice—after their first visit. I’ve heard of many people who skipped Rome because “we heard it was too busy, just another big city.” Or passed on Venice, one of the world’s most magical destinations, because, “I heard it was touristy.”

It goes on and on, but suffice to say, I have been to Italy in the neighborhood of two dozen times, summer and winter, for food, wine, skiing, golf, hiking, cycling and more food, from north to south and east to west and islands too, and I know a lot about Italian cuisine, but I still ask real experts for advice every time I go. I specifically ask for advice on where to eat, what to see, and who to choose as guides. And by experts, I mean people how live in Italy, specialize in particular areas of travel, and know their subject matter.

“We get multiple guests a year who want to wing it,” says Cherrye Moore, owner of My Bella Vita travel. Moore moved to Calabria two decades ago after falling in love with the region on a visit, and opened a bed and breakfast, learning about what her visitors were looking for. Her company now specializes in planning trips—especially foodie and ancestry trips—to the area in Southern Italy where many Italian Americans trace their heritage. “They say, ‘My neighbor just showed up in their family’s hometown and it went great for them,’ or, ‘Our friends went to Italy last year and said we don't need a driver.’ It’s true that you can rent a car and drive to your family’s hometown, but that experience is vastly different from having a dedicated driver and a heritage specialist who has done research on your family’s history, who has already identified the home your grandfather was born in, and who has arranged meetings with locals upon your arrival.”

I just got back from an exploration of Turin followed by a weeklong hiking trip in surrounding Piemonte, Italy’s most prestigious wine region, which included multiple winery visits. For restaurants and guides and sightseeing in Turin I used an Italian-based travel specialist that is the choice of many of the best luxury travel agents/advisors in this country (the best travel agents are savvy enough to know what they do not know and