Although the U.S. certainly isn’t moving back to the Prohibition era during which a nationwide constitutional law prohibited the production, importation, transportation and sale of alcoholic beverages, non-alcoholic beverages are currently flourishing as more Americans cut back on drinking, according to a report by PBS. And while non-alcoholic beer, wine and cocktails continue to make up a small fraction of the overall alcohol market, sales are rapidly rising.
As the sober curious movement continues to make waves with 34% of Americans looking to consume less booze, visitors can still enjoy vacations that are not centered around the vine, but rather around vibrant, alcohol-free libations that are just as exciting.
Sonoma County, California, known worldwide for its award-winning wines and breathtaking vineyards, also offers several other intoxicating experiences, particularly ones that don’t involve alcohol. From creative mocktails to inventive alcohol-free concoctions, the region is home to a burgeoning scene of expert mixologists and crafters who are redefining beverage culture and helping visitors enjoy the area without the expectation that alcohol is necessary. Exploring wine country with non-alcohol options allows visitors to savor the picturesque landscapes and renowned culinary offerings without the pressure to imbibe, meaning a relaxed and inclusive experience for all.
These Sonoma County eateries serve a wide array of delectable mocktails and other drinks sans the alcohol.
Perch & Plow, Santa Rosa
Perch & Plow overlooks Santa Rosa’s historic downtown square and is a lively, popular spot for small bites of farm-to-table cuisine and craft cocktails and mocktails. Featuring an abundant array of house-made ingredients such as shrubs, foams, purees, bitters and cordials, the expert bartenders at Perch & Plow can prepare a delicious mocktail with the freshest Sonoma County ingredients on request.
The Shuckery, Petaluma
The Shuckery is an oyster and seafood-focused restaurant in Petaluma that is opened and operated by entrepreneurial sisters, Jazmine and Aluxa Lalicker (also co-owners of The Oyster Girls). A comfortable, neighborhood spot with excellent service, The Shuckery aims to provide a high-quality dining experience, serving locally sourced, sustainable seafood. The menu includes a selection of raw and cooked oysters, as well as other seafood offerings like ceviche, clam chowder and various fish dishes. The menu also features a list of specialty non-alcoholic beverages and mocktails, such as a refreshing cucumber-mint lemonade and a grapefruit “paloma,” as well as a list of curated seasonal mocktails.
Fern Bar, Sebastopol
Fern Bar is a restaurant where the drinks, specifically the mocktails,
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During a recent trip within the U.S., the car’s GPS navigation system took me on an unexpected route between Albuquerque, New Mexico, and Basalt, Colorado. It steered me through a small town named Paonia in western Colorado, where I happened to have spent time—decades ago—as an intern for an environmental newspaper. Wanting to see this town again I veered in. Remembering that this region apparently now has a reputation for producing wine, I parked outside a wine and liquor store and purchased some bottles.
It is often said that the world is a great book, and those that do not travel only read one page. What if you read books as well as travel? You would be quite the literary sort, indeed. Here at Condé Nast Traveler, our journeys take us to places near and far, and we don't always have other humans along for the ride with us—but books are good friends to keep in our suitcases for company.
Hot springs are thermal wonders that promise not only warmth but also breathtaking scenery that captivates the soul, and adds some magic to your feed. From the picturesque landscapes of Iceland to the serene valleys of Japan, here are some of the world’s most beautiful hot springs.
San Francisco is no noob to reinvention. People have said the city is “over” for more than a hundred years. As native San Franciscan Chris Larsen said on local TV news, "We've seen this many times before. You know San Francisco is a story of boom, bust and, kind of, reinvention." Since COVID, the tech elite and their legions of vest and backpack uniformed armies have mostly vanished, leaving downtown and the areas around Market Street in disarray.
Up to four million people could travel to see the total solar eclipse on April 8, 2024 in North America, making it the most significant travel event of the year, according to new research.
In 1836, George Calvert Yount planted the first wine grapes in the Napa region. Wild grapes grew in the area, but Yount saw the potential for winemaking, and subsequent settlers followed suit with their own vineyards, including traditional European vitis vinifera grapevines.
What are the best cities to visit in the world? Euromonitor International has unveiled the Top 100 City Destinations Index 2023. This comprehensive analysis serves as a guide to the most dynamic and influential cities across the globe and gives a glimpse into the best places to travel to right now.
This year my family decided to skip the traditional turkey ‘round the table Thanksgiving. We figured let’s not take a few days off and treat this long weekend like a mini-vacation. Stuffing, be damned! So we took to Palm Springs and spent four gloriously sunny days at The Westin Rancho Mirage Golf Resort & Spa and possibly developed a new tradition in the process.
Disclosure: TPG accepted a comped round-trip ticket from United for the SFO-CHC flight to get access to the events and executives on board. TPG paid $574.67 for a positioning flight to SFO and for other associated costs, such as hotel and ground transportation.
In the US, embarking on a train trip means taking the track less travelled. Once the symbol of technological advancement and westward expansion, the country’s railroads have had a hard time moving into the modern era. But when you ride the rails in the US, you’re afforded the opportunity to peel back the layers of this land and experience it on a human scale.
This story about sake makers in California is part of Home, Made, a collection of stories honoring Asian diasporas creating vibrant communities by weaving their heritages with their American hometowns. Read more here.