The last night of my two-week trip to Europe was the best one. But it didn't start out that way.
25.08.2023 - 13:13 / skift.com / Myrtle Beach / Dawit Habtemariam
Destination marketing organizations are rushing to join Meta’s Threads: Destination Toronto, Visit Orlando, Visit Utah, Myrtle Beach, Fort Myers and many others have already signed up for the direct competitor to Twitter.
Because Meta owns Facebook and Instagram, these destinations have been able to grow their audiences quickly. Users login to Threads with their Instagram accounts and automatically follow the same people they follow on Instagram.
“We’re at about 10,000 right now. I would say a good 80% of that happened over the weekend,” said Paula Port, Destination Toronto‘s vice president of marketing. Visit Orlando has over 32,000 followers.
Instagram has over 1 billion monthly users worldwide, according to Insider Intelligence.
So far, posting activity on Threads by these groups is uneven. Some haven’t posted anything while others like Visit Orlando have been posting daily.
Threads doesn’t offer advertising at the moment, according to the Wall Street Journal. Facebook, Instagram, Pinterest and TikTok are the top spenders on social media advertising.
Destinations have been devoting fewer resources to Twitter. A new problem for Twitter has been the new blue check verification process, which requires a subscription. “We just kind of gone back and forth on what’s the value that we’re seeing there and it seems very unpredictable,” said Utah Office of Tourism Director of Marketing and Communication Ben Cook.
Destinations haven’t developed a strategy for marketing on Threads. Destination Toronto hasn’t posted much and is reusing the text-based strategy and repurposing content it uses for Twitter. Utah is experimenting with a more humorous voice.
“There is not a huge lift and we’re not going to put a lot of time into developing a huge strategy until we just sort of see where it goes,” said Cook. Audience engagement on the platform looks good so far, he said.
What strategies destinations come up with for Threads depends on the platform’s evolution.
“It feels like it wants to be Twitter, but everyone from Instagram is there,” Port said. “Is Threads going to reduce our need for that news-driven content or is it going to be more like Instagram, which is more curated and has more of a visual aesthetic?”
Meta has not made Threads available in most European countries but hopes to in the near future, Tech Crunch reported.
As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.
The last night of my two-week trip to Europe was the best one. But it didn't start out that way.
Believe it or not but the ski season is rapidly approaching. Whether you're an avid black diamond skier, a beginner who prefers the gentle slopes, or simply seeking your own slice of winter magic, these four luxury properties are ready to provide a diverse array of exclusive winter experiences that cater to all types of travelers.
As Jamaica seeks to unlock the vast potential of the Latin American (LATAM) visitor market, Minister of Tourism, Hon. Edmund Bartlett, has emphasised the importance of multi-destination tourism and ‘co-petition’ to this initiative. Minister Bartlett highlighted the issue during his address at the ‘Keys to LATAM’ Conference, organised by the Private Sector Organisation of Jamaica (PSOJ) and Adtelligent Limited. The conference, held earlier today (September 7) at the Spanish Court Hotel, brought together industry professionals to explore business opportunities in the lucrative Latin American (LATAM) market.
Passengers on a three-hour flight from Manila to Fukuoka had to endure an 11-hour roundtrip journey after a series of unfortunate hiccups on the way to their destination.
Italy may be best known for its epochal cities and dazzling seaside havens, but the country’s hilltop towns and borghi—medieval throwbacks found from the Alpine north to Sicily—also draw throngs of visitors—more than three million trek to San Gimignano alone each year. While the most popular hilltops are in Tuscany and Umbria, you’ll find the most unusual one, Seborga, on the western Italian Riviera, not far from the French border. Yes, Seborga has all the bells and whistles you might expect of an Italian hill town—a palace fortress, cobblestone alleys barely an arm span in width, knock-out views and hyper-local rustic cuisine, but in addition it has a ceremonial head of state who isan elected prince or princess, its own currency, stamps, and national anthem. Seborga’s recent history, unlike that of any other village in Italy, centers on a decades-long quest to become a stand-alone principality, like Monaco, which on clear days, you can see from one of its lookouts.
Traveling for the food options, or foodcations, has become a top priority for an astounding 95% of travelers around the world who can now be classed as food travelers, according to jerseyislandholidays. In addition, before visiting their destination, 80% of travelers will research food and drink while research shows that70% of people pick a destination based on the food and drink there.
When Edmund Jenkins visited Bangkok recently, he knew he had to stay at the Mandarin Oriental.
Whether it’s a Moroccan-influenced Chicken & Shrimp Kefta with a Vietnamese-style Nuoc Cham dipping sauce, or a Green Thai Curry Hummus with both English and Wasabi peas, Chef Jason Neroni of the newly-opened The Desmond restaurant has California Cuisine speaking with a lot of different accents. “We’re buying everything we can from the area,” says Neroni, “then we craft it with global influences. That gives us no boundaries — we’ve got a lot of different palates traveling through here and we can make them all very happy.”
In recent months, a number of TikTokers have faced backlash for sharing their thoughts on viral summer hotspots. They often say they want to show the reality behind the aspirational social-media posts, but viewers argue their expectations were uninformed, or that their criticisms are unfounded.
Arriving inNorth Islandfeels like a secluded island fantasy come to life; you’ll fly in by helicopter, landing on a verdant fleck of Seychelles land surrounded by turquoise water. Here there are only 11 villas and the entire island is devoted to the one-of-a-kind resort and its guests. Your sense of wonder doesn’t end upon landing, while driving to your villa you’ll stumble upon giant tortoises which inhabit the region. And we’re not talking just one or two, but dozens dotting the landscape, a haven for this species. Offering unparalleled seclusion and the ability to connect with nature, North Island is ideal for any romantic vacation from an early-stage lovers’ jaunt to a double-digit wedding anniversary. It’s no surprise that North Island has welcomed high-profile guests such as the Beckhams, the Clooneys, and the Duke and Duchess of Wales as this property offers the pinnacle of privacy and service.
When traveling to Tobago, you’ll find that the Caribbean ocean and the balmy tropical temperatures aren’t the only warm things on the island: the people are, too!
Like it or not—social media has started playing one of the most significant roles in how Millennials and Gen Z think about and plan for travel. A particularly stunning backdrop or hotspot can occasionally have a bigger influence on tourism than a monument or museum.