Social Media tips

Michael O’Leary doesn’t understand TikTok. He isn’t on X, and you definitely won’t find him sharing his vacation snaps on Instagram. Yet the Ryanair CEO is proud to describe himself as “one of the original creators of social media.”

The Maldives Association of Travel Agents and Tour Operators is determined to increase Indian arrivals to the island destination and is taking steps to achieve this.

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers are researching and booking trips online, often spontaneously.

Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – is poised for yet another groundbreaking year in social media engagement. Building upon a plan established since 2018, Civitatis has solidified its position as the leader by social media followers in the tours & activities space by harnessing the power of social media not only for branding but also as a potent driver of bookings.

Travel marketers are going to redirect resources meant for TikTok toward Instagram, YouTube and other marketing channels if the U.S. bans TikTok. How do we know that? Several state tourism offices have already done so after deleting their TikTok accounts.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.

Ryanair took down a viral X post after Kensington Palace complained, its former social media chief told the podcast "Creator Playbooks."

Passengers aboard a Norwegian Cruise Line ship are furious about a change in their itinerary which means they are no longer heading to Antarctica.

China is addressing the bottlenecks that have restricted outbound travel from the country. But the enthusiasm among Chinese travelers to visit the U.S. is diminishing, according to the latest survey from China Trading Desk, a marketing technology company.

The selfie craze is now more lethal than shark attacks. A study published in the Journal of Travel Medicine in 2022 uncovered 379 selfie-related deaths over the previous 13 years. 

A trans woman aboard the Royal Caribbean Ultimate World Cruise is quickly gaining an army of fans on TikTok who stand with her against any negativity that comes her way.

Japan's had a rough start to the year, with a fiery plane collision at the Tokyo airport on Tuesday and a slew of tsunami-risk earthquakes slamming the archipelago's west the day before.

As a publisher, we understand how important it is to consume relevant, timely news. As such, we’ve made it top priority to meet our audience where they are – on LinkedIn, Facebook, Slack, you name it. In that vein, we’re excited to announce that the Skift WhatsApp Channel is now live.

Indian travelers prioritize value when choosing holiday destinations, with choices significantly influenced by flight costs and attraction expenses. But they will also book business class or first class tickets.

With the anticipation of the return of Chinese tourists to the global travel scene, an unexpected destination has seen an surge in popularity: Iceland.

Social media has recently been flooded with dramatic clips of people disrupting flights, often causing delays when they're booted from the airplanes.

A New York Times columnist complained about spending $78 for a meal at Newark Airport only for the restaurant to clap back at him pointing out that most of his bill was alcohol.

Bookings have surged for Klook, one of Asia’s leading online marketplaces for travel experiences.

Swapping homes with a stranger from the internet may seem like a nice idea for a Nancy Meyers movie, but in today's world of intricate scams and hidden fees, that type of trust is hard to come by.

Generating demand is forever the challenge of the travel industry. The need for renewal is constant, particularly when looking to attract future generations.

Many hotel companies pledge to do better on ESG, or environmental, social, and governance goals. We found a few brands whose work on the “E” in ESG deserves an A grade in the eyes of many social media users.