While most museum gift shops offer books about a museum and its contents, The Wizard of Oz Museum takes its own story from the books to the screen by way of an immersive experience that can be enjoyed by visitors of all ages. The Wizard of Oz Museum is one of the most popular museums in the country that covers a book that emphasizes L. Frank Baum’s story and its impact on American culture. The museum’s family appeal is recognized by two major traveler ranking sources – TripAdvisor and Whichmuseum – where The Wizard of Oz Museum ranks in the top 20 for things to do in Florida among art and/or museum lovers, couples, kids, and pop culture fans, as well as best group activities, and as a hidden gem. At Whichmuseum, it ranks as #1 out of 8,751 museums in the country in four categories (child-friendly, audio tour, museum shop, and parking); as #2 among art museums in Florida, and as #14 among the best museums in Florida.